DEF 14A of Alta Equipment Group Inc.
Filed Apr 15, 2026 · FY20250001193125-26-157108
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
| 2026 PROXY STATEMENT | 1 | Perquisites | 27 | | GENERAL INFORMATION | 1 | Health and Retirement Benefits | 27 | | PROPOSAL 1 - ELECTION OF DIRECTORS | 5 | Severance | 27 | | NOMINEES FOR ELECTION TO THE BOARD OF DIRECTORS IN 2026 | 5 | COMPENSATION COMMITTEE REPORT | 28 | | THE BOARD OF DIRECTORS AND CERTAIN GOVERNANCE MATTERS | 7 | Summary Compensation Table | 28 | | Overview | 7 | Grants of Plan-Based Awards in Fiscal 2025 | 29 | | Director Independence and Independence Determinations | 7 | Narrative Disclosure to Summary Compensation Table and Grants of Plan-Based Awards Table | 29 | | Board Structure | 7 | Outstanding Equity Awards at 2025 Fiscal Year-End | 30 | | Executive Sessions | 7 | Stock Vested in Fiscal 2025 | 31 | | Board Committees and Meetings | 8 | Potential Payments Upon Termination or Change in Control | 31 | | Compensation Committee Interlocks and Insider Participation | 10 | DIRECTOR COMPENSATION | 32 | | Code of Business Conduct and Ethics and Corporate Governance Guidelines | 10 | TRANSACTIONS WITH RELATED PERSONS | 33 | | Stockholder Communications with the Board | 11 | Policies and Procedures for Related Person Transactions | 33 | | Board’s Role in Risk Oversight | 11 | Related Person Transactions | 33 | | EXECUTIVE OFFICERS | 12 | PAY RATIO | 34 | | PROPOSAL 2 - RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM | 13 | PAY VERSUS PERFORMANCE | 35 | | Appointment of Registered Public Accounting Firm | 13 | EQUITY COMPENSATION PLAN INFORMATION | 36 | | Audit and Non-Audit Fees | 13 | OTHER MATTERS | 36 | | Audit Committee Pre-Approval Procedures for Independent Registered Public Accounting Firm | 13 | OTHER INFORMATION | 37 | | AUDIT COMMITTEE REPORT | 14 | Householding of Proxies | 37 | | PROPOSAL 3 - NON-BINDING VOTE ON EXECUTIVE COMPENSATION | 15 | Additional Filings | 37 | | PROPOSAL 4 - APPROVAL OF FIRST AMENDMENT TO 2020 OMNIBUS INCENTIVE PLAN | 16 | Stockholder Proposals for the 2027 Annual Meeting of Stockholders | 37 | | SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT | 21 | APPENDIX A: 2020 Omnibus Incentive Plan, as Amended | 38 | | DELINQUENT SECTION 16(a) REPORTS | 22 | APPENDIX B | 52 | | EXECUTIVE COMPENSATION | 23 | Non-GAAP Measures | 52 | | Compensation Discussion and Analysis | 23 | Forward-Looking Statements & Website References | 52 | | Equity Grant Procedures | 27 | | |
2026 PROXY STATEMENT
2026 PROXY STATEMENT General Information The Board of Directors (the “Board”) of Alta Equipment Group Inc. (“Alta” or the “Company”) is making this proxy statement (the “Proxy Statement”) available to you in connection with the solicitation of proxies on its behalf for the 2026 Annual Meeting of Stockholders (the “Annual Meeting”). The Annual Meeting will be held on May 29, 2026 at 9:30 a.m., Eastern Daylight Time, and will be a completely virtual meeting, to be conducted via live audio webcast. At the Annual Meeting, our stockholders will: (i) vote to elect the three director nominees listed herein; (ii) vote to ratify the appointment of Deloitte & Touche LLP as our independent registered public accounting firm for 2026; (iii) approve, in a non-binding advisory vote, the compensation paid to our named executive officers; (iv) approve the First Amendment to Alta Equipment Group, Inc. 2020 Omnibus Incentive Plan; and (v) transact any other business that may properly come before the Annual Meeting. Only stockholders of record at the close of business on April 2, 2026 (the “Record Date”) may vote at the Annual Meeting. We are taking advantage of the rules of the Securities and Exchange Commission (the “SEC”) that permit companies to furnish proxy materials to stockholders via the Internet. As a result, we are mailing to our stockholders a Notice of Internet Availability of Proxy Materials (the “Notice”). If you received a Notice by mail, you will not receive a printed copy of our proxy materials, including this Proxy Statement, and our Annual Report to Stockholders (which includes our Annual Report on Form 10-K for the year ended December 31, 2025 (the “Annual Report”)) (collectively, the “Proxy Materials”), unless you specifically request one by following the instructions contained in the Notice. The Notice instructs you on how to access the Proxy Materials via the Internet, as well as how to vote online or by telephone. We are first making this Proxy Statement and accompanying materials available to our stockholders on or about April 15, 2026. YOUR VOTE IS IMPORTANT TO US. WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING, PLEASE CAST YOUR VOTE PROMPTLY. YOU MAY VOTE OVER THE INTERNET, BY PHONE OR BY SIGNING AND DATING A PROXY CARD AND RETURNING IT TO US BY MAIL. By submitting your proxy using any of the methods specified in the Notice, you authorize each of Ryan Greenawalt, our Chief Executive Officer and Chairman, Anthony J. Colucci, our Chief Financial Officer, and Jeffrey Hoover, our Chief Legal Officer and General Counsel, to represent you and vote your shares at the Annual Meeting in accordance with your instructions. Any one of them may also vote your shares to adjourn the Annual Meeting and will be authorized to vote your shares at any postponements or adjournments of the Annual Meeting.
2026 PROXY STATEMENT
| | Questions and Answers about the Annual Meeting and Voting |
2026 PROXY STATEMENT
Q: Why am I being provided with these materials? A: We are providing this Proxy Statement to you in connection with the Board’s solicitation of proxies to be voted at our Annual Meeting to be held on May 29, 2026, and at any postponements or adjournments of the Annual Meeting. We have either (1) delivered to you the Notice and made the Proxy Materials available to you on the Internet or (2) delivered printed versions of the Proxy Materials, including a proxy card, to you by mail. Q: How can I attend and vote at the Annual Meeting? A: To attend the Annual Meeting, you must register at www.proxydocs.com/ALTG. Upon completing your registration, you will receive further instructions via email, including a unique link that will allow you access to the Annual Meeting and to vote and submit questions during
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the Annual Meeting. As part of the registration process, you must enter the control number located on your proxy card, voting instruction form, or Notice. If your shares are held in “street name” through a bank, broker or other nominee, to be admitted to the Annual Meeting, you may be required to obtain a legal proxy reflecting the number of shares of common stock of the Company you held as of the Record Date, and you must follow the instructions you receive from your broker, bank, or nominee for further instructions as well as those you receive via email after your successful registration. Q: Will I be able to participate in the online Annual Meeting on the same basis I would be able to participate in an in-person annual meeting? A: The online meeting format for the Annual Meeting will enable full and equal participation by all our stockholders from any place in the world at little to no cost. We designed the format of the online Annual Meeting so that our stockholders who attend our Annual Meeting will be afforded the same rights and opportunities to participate as they would at an in-person meeting and to enhance stockholder access, participation, and communication through online tools. We will be providing stockholders with the ability to submit appropriate questions in real-time via the meeting website, limiting questions to one per stockholder unless time otherwise permits. Q: How do I vote my shares without attending the Annual Meeting? A: If you are a stockholder of record, you may vote by granting a proxy. Specifically, you may vote: • By Internet: You may submit your proxy by going to www.proxypush.com/ALTG and following the on-screen instructions or scanning the QR code with your smartphone. You will need the Notice or proxy card in order to vote by Internet. • By Telephone: You may submit your proxy by using a touch-tone telephone to call toll-free 1-866-892-1741 and following the instructions. You will need the Notice or proxy card to vote by telephone. • By Mail: You may vote by mail by requesting a proxy card from us, indicating your vote by completing, signing and dating the card where indicated and by mailing or otherwise returning the card in the envelope that will be provided to you. You should sign your name exactly as it appears on the proxy card. If you are signing in a representative capacity, indicate your name and title or capacity. If you hold your shares in street name, you may vote by submitting voting instructions to your bank, broker, or other nominee. In most instances, you will be able to do this on the Internet, by telephone or by mail as indicated above. Please refer to information from your bank, broker, or other nominee on how to submit voting instructions. Mailed proxy cards with respect to shares held of record or in street name must be received no later than May 28, 2026. Q: What am I voting on at the Annual Meeting? A: At the Annual Meeting, there are four proposals scheduled to be voted on: • Proposal 1: Election of the three director nominees listed in this Proxy Statement (the “Nominee Proposal”). • Proposal 2: Ratification of the appointment of Deloitte & Touche LLP as our independent registered public accounting firm for 2026 (the “Ratification Proposal”). • Proposal 3: Approval, in a non-binding advisory vote, the compensation paid to our named executive officers (the “Say-on-Pay Proposal”). • Proposal 4: Approval of the First Amendment to Alta Equipment Group, Inc. 2020 Omnibus Incentive Plan.("Omnibus", and the "Omnibus Proposal") Members of our management team and a representative of Deloitte & Touche LLP will be present at the Annual Meeting to respond to appropriate questions from stockholders. Q: Who is entitled to vote? A: Only stockholders of record at the close of business on the Record Date may vote at the Annual Meeting. The only class of stock entitled to vote at the Annual Meeting is Alta common stock, par value $0.0001 per share (the “Common Stock”). Each holder of Common Stock is entitled to one vote for each share of Common Stock held by such holder. On the Record Date, there were 32,532,170 shares of Common Stock outstanding and entitled to vote at the Annual Meeting.
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Q: What is the difference between being a “record holder” and holding shares of Common Stock in “street name”? A: A record holder holds shares in their or its name through Alta’s transfer agent, Continental Stock Transfer, or is in possession of Common Stock certificates. A “beneficial owner,” or a person or entity that holds their or its shares in “street name,” holds shares in the name of a bank, broker or other nominee on that person or entity’s behalf. Q: Am I entitled to vote if my shares are held in street name? A: If your shares are held in street name, the Notice will be forwarded to you by your bank, broker, or other nominee, along with a voting instruction card. You may vote by directing your bank, broker, or other nominee how to vote your shares. In most instances, you will be able to do this over the Internet, by telephone, or by mail, as indicated above under “How do I vote my shares without attending the Annual Meeting?” Under the rules of the New York Stock Exchange (the “NYSE”), if you do not give instructions to your bank, broker, or other nominee, then your bank, broker or other nominee may vote your shares on matters that the NYSE determines to be “routine,” but will not be permitted to vote your shares with respect to “non-routine” items. Under the NYSE rules, the Ratification Proposal is a routine matter, but the Nominee Proposal, the Say-on-Pay Proposal, and the Omnibus Proposal, are considered to be non-routine matters. Therefore, your bank, broker or other nominee cannot vote your shares on the Nominee Proposal, the Say-on-Pay Proposal, and the Omnibus Proposal if you do not provide voting instructions, resulting in a “broker non-vote” on these matters. In order to vote your shares at the Annual Meeting, as a street name holder, you may be required to obtain a proxy form from your bank, broker, or other nominee. Please follow the instructions that you receive from your broker, bank, or other nominee and in the instructions that you will receive via email after registering for the Annual Meeting, should you decide to vote during the virtual meeting. Q: How many shares must be present to hold the Annual Meeting? A: For Alta to conduct the Annual Meeting, the holders of a majority of the voting power of the shares of Common Stock outstanding on the Record Date represented in person or by proxy shall constitute a quorum at the Annual Meeting. Abstentions and “broker non-votes” are counted as present and entitled to vote for purposes of determining a quorum. Q: What does it mean if I receive more than one Notice or proxy card at about the same time? A: Receiving more than one Notice or proxy card generally means you hold shares in more than one brokerage account. To ensure that all your shares are voted, please sign and return each proxy card, or, if you vote by Internet or by telephone, vote once for each Notice or proxy card that you receive. Q: Can I revoke my proxy or change my vote after I submit my proxy? A: Yes. If you are a record holder, any proxy signed and returned by a stockholder or voted by Internet or telephone may be revoked or changed at any time before it is actually voted. A record holder may revoke their or its proxy by: • signing and delivering another proxy with a later date that is received no later than the closing of the polls at the Annual Meeting on May 29, 2026; • voting again by Internet or by telephone at a later time before the closing of the polls at the Annual Meeting on May 29, 2026; • sending a written statement to that effect to the Company’s Secretary, provided that such statement is received no later than the closing of the polls at the Annual Meeting on May 29, 2026; or • voting via the instructions during the virtual Annual Meeting. Please note, however, that if you are a beneficial owner of shares (i.e., you hold your shares in street name) and you wish to revoke your proxy or vote at the Annual Meeting, you must follow the instructions provided to you by your bank, broker or other nominee and/or obtain from the record holder a proxy issued in your name. Your virtual attendance at the Annual Meeting will not, by itself, revoke your proxy.
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Q: What am I voting on, how many votes are required to approve each item, how are votes counted and how does the Board recommend I vote? A: The table below summarizes the proposals that will be voted on, the vote required to approve each item, how votes are counted, and how the Board recommends you vote.
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| Proposal | Vote Required | Voting Options | Board Recommendation(1) | Impact of Broker Non-Votes | Impact of Abstain Vote | | Proposal 1- Nominee Proposal | Plurality of votes cast | “FOR” “WITHHOLD” | “FOR” | No impact | No impact | | Proposal 2 - Ratification Proposal | Majority of votes cast | “FOR” “AGAINST” “ABSTAIN” | “FOR” | No broker non-votes (uninstructed shares may be voted in broker’s discretion) | No impact | | Proposal 3 - Say-on-Pay Proposal | Majority of votes cast | “FOR” “AGAINST” “ABSTAIN” | “FOR” | No impact | No impact | | Proposal 4 - Omnibus Proposal | Majority of votes cast | “FOR” “AGAINST” “ABSTAIN” | “FOR” | No impact | No impact |
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(1) If you sign and submit your proxy card without indicating your voting instructions, your shares will be voted in accordance with the Board’s recommendation. Q: Will any other business be conducted at the Annual Meeting? A: We know of no other business that will be presented at the Annual Meeting. If any other matter properly comes before the stockholders for a vote at the Annual Meeting, however, the proxy holders will vote your shares in accordance with their best judgment. Q: Who will pay for the cost of the proxy solicitation? A: We will pay the cost of soliciting proxies. Proxies may be solicited on our behalf by directors, officers, or employees (for no additional compensation) in person or by telephone, electronic transmission, and facsimile transmission. Brokers and other nominees will be requested to solicit proxies or authorizations from beneficial owners and will be reimbursed for their reasonable expenses.
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Proposal 1 - Election of Directors Under our Third Amended and Restated Certificate of Incorporation (the “Certificate of Incorporation”) and Amended and Restated Bylaws (the “Bylaws”), the Board is divided into two classes, with only one class of directors being elected in each year and each class, Class I and Class II, serving a two-year term. Each Class II director has a term that expires at this Annual Meeting, and each Class I director has a term that expires at the Company’s 2027 annual meeting of stockholders, or in each case until their respective successors are duly elected and qualified, or until their earlier death, resignation, retirement, or removal. There are currently six members of the Board. Upon the recommendation of the Nominating and Corporate Governance Committee, the Board has considered and nominated the following slate of Class II director nominees for a two-year term, expiring at the Company’s 2028 annual meeting of stockholders: Ryan Greenawalt, Andrew Studdert, and Colin Wilson. Action will be taken at the Annual Meeting for the election of these nominees. It is intended that the proxies delivered pursuant to this solicitation will be voted in favor of the election of Ryan Greenawalt, Andrew Studdert, and Colin Wilson except in cases of proxies bearing contrary instructions. If these nominees should become unavailable for election due to any presently unforeseen reason, the persons named in the proxy will have the right to use their discretion to vote for a substitute. Nominees for Election to the Board of Directors in 2026 The following information describes the offices held and other business directorships of each nominee. Beneficial ownership of equity securities of the nominees is shown under “Security Ownership of Certain Beneficial Owners and Management” below. Ryan Greenawalt, 51, joined the Company in December 2008 and has served as our Chief Executive Officer (“CEO”) since December 2017 and as the Chairman of the Board since the closing of the Company’s business combination with B. Riley Principal Merger Corp. on February 14, 2020. Mr. Greenawalt leads Alta’s executive leadership team and is responsible for corporate strategy, operations, and corporate development. He has led Alta’s acquisition activities since joining the company, expanding Alta’s geographic footprint, and entering new end markets. Mr. Greenawalt returned to the equipment industry after a career in financial services from 2002 to 2008. Since August of 2025, Mr. Greenawalt has also served as a director of B. Riley Securities Holdings, Inc. He has a BA from the University of Michigan, Ann Arbor and holds an MBA from the Eli Broad College of Business at Michigan State University. Our Board and the Nominating and Corporate Governance Committee considered, in particular, Mr. Greenawalt’s qualifications to serve in a leadership role with our management team and on our Board as a result of his long tenure with the Company, deep-rooted understanding of our business strategy, operations, and experience in handling both financial and business management matters. Andrew Studdert, 69, has served as our director since February 2020. Mr. Studdert is an Independent Corporate Director and Executive Coach. He serves as Chair of Eagle Rail Car Services, a Texas based provider or railcar repair services, Chair of Seven Seas Water Group, a Florida-based leader in desalination, and Chair of Renta Group OY, Finland, an IK-owned European equipment rental company. Mr. Studdert served as Past President of the board and interim CEO of UK-based IPAF (International Powered Access Federation), a safety federation that operates in 65 countries. He served as Chair of WASH, a U.S. based, EQT-owned provider of common laundry facilities in North America from 2023 to 2025. He served as the Chairman of the Board and Chief Executive Officer of NES Equipment Rentals from 2004 to 2017, until its sale to United Rentals. Mr. Studdert was Chief Operating Officer and Executive Vice President of UAL Corporation and of its subsidiary, United Airlines, from 1999 to 2002, and led the airline through the 9/11 crisis. He also served as Senior Vice President, Fleet Operations of United Airlines from 1997 to 1999, and as Chief Information Officer from 1995 to 1997. Prior to joining United, Mr. Studdert was an Executive Vice President of First Interstate Bancorp, then the seventh largest U.S. bank holding corporation. He was a Director of ModSpace, USA, until its sale in 2018, a member of the board of Cramo, Finland, until its sale in 2020, and a Director of Target Hospitality, USA, serving as its Compensation Committee Chair from 2019-2021. Mr. Studdert speaks worldwide on Crisis Leadership and Readiness. In 2015 he established the Andrew P. Studdert Chair in Business Ethics and Crisis Leadership at Loras College in Dubuque, Iowa. He is an SEC Audit Committee Financial Expert, holder of NACD Directorship Certification, and holds a CERT Certificate in Cybersecurity Oversight, Carnegie Mellon University. Mr. Studdert holds a BA in History from San Francisco State University. Our Board and the Nominating and Corporate Governance Committee considered, in particular, Mr. Studdert’s qualifications to serve as a member of our Board as a result of his experience serving on public company boards and extensive knowledge of the industrial equipment and equipment rental space. Colin Wilson, 71, has over 40 years of experience in the materials handling industry. He began his career in 1970 with Coles Cranes in Sunderland, England, where he worked in production engineering, marketing, product management and overseas licensing. After time with a compressor company and a European lift truck competitor, Mr. Wilson joined Hyster-Yale Group (formerly NACCO Materials Handling Group), a global company whose primary business is lift trucks, in 1988 as European Sales and Marketing Director for the Yale brand and had roles of increasing responsibility culminating in his role as the President and Chief Executive Officer in September 2014. Mr. Wilson held the President and Chief Executive Officer role at Hyster-Yale Group until January 2020, when he retired. Mr. Wilson graduated with a Bachelor of Science Degree in Mechanical Engineering from Sunderland Polytechnic (now the University of Sunderland). Mr. Wilson served on the Executive Committee and Board of Directors of the Industrial Truck Association of America
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(ITA), is the past chairman and board member of the Materials Handling Institute of America (MHI) and has also served as a member of the Material Handling Equipment Distributors Association’s Board of Advisors (MHEDA) and as President of the British Industrial Truck Association (BITA). He joined the Board of Alta Equipment Group, Inc. on September 1, 2024. Our Board and the Nominating and Corporate Governance Committee considered, in particular, Mr. Wilson’s qualifications to serve as a member of our Board as a result of his experience serving on boards and extensive knowledge of the material handling business. Directors are elected by a plurality of the votes cast, present in person or represented by proxy and entitled to vote thereon, for the election of each director at the Annual Meeting. OUR BOARD RECOMMENDS THAT YOU VOTE “FOR” THE ELECTION OF EACH OF THE DIRECTOR NOMINEES NAMED ABOVE. CONTINUING MEMBERS OF THE BOARD OF DIRECTORS In addition to the directors nominated for election at the Annual Meeting, the following Class I directors currently serve on our Board of Directors, with a term expiring at the 2027 annual meeting of stockholders: Daniel Shribman, 42, has served as our director since February 2020. Dan Shribman currently serves as the Chief Executive Officer of Great American Holdings, LLC (GA Group). Prior to GA Group, Mr. Shribman was the Founder and Chief Executive Officer of Clamantis Holdings LLC, an investment firm focused on small public companies and pre-IPO private companies. From 2019 to 2024, Mr. Shribman served as Chief Investment Officer of B. Riley Financial, Inc., a public holding company. From 2010 to 2018, Mr. Shribman was a Portfolio Manager at Anchorage Capital Group, a special situation asset manager. During Mr. Shribman's tenure at Anchorage, he led investments in dozens of public and private opportunities across the general industrials, transportation, automotive, aerospace, gaming, hospitality, and real estate industries. Prior to Anchorage, Mr. Shribman worked at Tinicum Capital Partners, a private equity firm, and at Lazard Freres in the restructuring advisory group. Previously, Mr. Shribman had served as a member of the board of directors of The Arena Group Holdings, Inc. (NYSE: AREN) from June 2021 until November 2023, Faze Holdings (Nasdaq: FAZE) from July 2022 until August 2023, and Eos Energy (Nasdaq: EOSE) from November 2020 until September 2022. Mr. Shribman holds an A.B. in Economics and History from Dartmouth. Our Board and the Nominating and Corporate Governance Committee has considered in particular Mr. Shribman’s extensive experience in corporate finance and his strategic knowledge about investments in our industrials, transportation, and automotive markets. Katherine E. White, 59, has served as our director since February 2020. Ms. White is currently a Professor of Law at the Wayne State University Law School. She is a member of the University of Michigan Board of Regents and chair of its Finance, Audit, and Investment Committee. Ms. White has been a member of the Old National Bancorp (Nasdaq: ONB) board of directors since 2015. Ms. White is a retired Brigadier General in the U.S. Army and served as Special Assistant to the Vice Chief, National Guard Bureau, in Arlington, VA; and as the Deputy Commanding General of the 46th Military Police Command, Lansing, MI. She was appointed by the Secretary of Agriculture to the United States ("U.S.") Department of Agriculture's Plant Variety Protection Office Advisory Board in 2004 and served until May 2020. She was appointed by the Secretary of Commerce to serve on the U.S. Patent and Trademark Office Patent Public Advisory Committee from 2000 to 2002 and was a White House Fellow from 2001 to 2002. Ms. White was a judicial law clerk to the Honorable Randall R. Rader, Circuit Judge (ret.), U.S. Court of Appeals for the Federal Circuit from 1995 to 1996. Ms. White received a B.S.E. degree in Electrical Engineering and Computer Science from Princeton University, a J.D. degree from the University of Washington, an LL.M. degree from the George Washington University Law School, and a master’s degree in strategic studies from the U.S. Army War College. She is a Fulbright Senior Scholar (Germany) and a registered patent attorney, and in 2021, she was inducted into the Michigan Military and Veterans Hall of Honor. We believe that Ms. White is qualified to serve as a member of our Board because of her legal background, long tenure in the U.S. government and military serving advisory and operational roles, as well as her previous experience as a member of several boards of directors and board committees. Our Board and the Nominating and Corporate Governance Committee has considered in particular Ms. White’s legal background, long tenure in the U.S. government and military serving advisory and operational roles, as well as her previous experience as a member of several boards of directors and board committees. Sidhartha Nair, 54, has served as our director since February 22, 2024. Mr. Nair has led Strategic and Transformation activities in the U.S., Canada, and Mexico since December 2021. Mr. Nair first joined Daimler Financial Services in 2003 and has held roles of increasing responsibility during his tenure of more than 20 years in the U.S., Caribbean, and India business units. Prior to 2003, he held a previous role with McKinsey & Company as a consultant working on developing strategic solutions addressing growth, turnaround, and new market entry. Mr. Nair holds an MBA from the University of Michigan, Ross School of Business and a Masters in Engineering from Purdue University. Mr. Nair brings global experience and knowledge of startup, new market entry, growth, and digital transformation of businesses at different periods in their life cycle. Our Board and the Nominating and Corporate Governance Committee has considered in particular Mr. Nair’s extensive global experience in the digital and strategic transformation of business throughout their life cycle and his background in transportation, electrification, and automotive markets.
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The Board of Directors and Certain Governance Matters Our Board directs and oversees the management of the business and affairs of the Company in a manner consistent with the best interests of the Company and its stockholders, and carries out its oversight responsibilities through meetings and actions of the Board and its three standing committees: the Audit Committee of the Board (the “Audit Committee”), the Compensation and Talent Development Committee of the Board (the “Compensation Committee”) and the Nominating and Corporate Governance Committee of the Board (the “Nominating and Corporate Governance Committee”). DIRECTOR INDEPENDENCE AND INDEPENDENCE DETERMINATIONS Under our Corporate Governance Guidelines and the rules under the NYSE Listed Company Manual (the “NYSE Rules”), a director is not independent unless the Board affirmatively determines that they do not have a direct or indirect material relationship with the Company or any of its subsidiaries. Our Corporate Governance Guidelines define an “independent” director in accordance with Section 303A.02 of the NYSE Listed Company Manual. In addition, members of the Audit Committee and Compensation Committee are subject to the additional independence requirements of applicable SEC rules and the NYSE Rules. The Board’s policy, as outlined in the Company’s Corporate Governance Guidelines, is for the Nominating and Corporate Governance Committee, as well as the full board, to review the independence of all directors at least annually in connection with the preparation of the Company’s proxy statement The Nominating and Corporate Governance Committee undertook its annual review of director independence and made a recommendation to our Board regarding director independence. As a result of this review, our Board affirmatively determined that Messrs. Nair, Studdert, Shribman, Wilson, and Ms. White are independent for purposes of the applicable NYSE Rules, including with respect to Board committee service. Our Board has determined that each of Messrs. Nair, Studdert, Shribman, Wilson, and Ms. White are “independent” for purposes of service on the Audit Committee in accordance with Section 10A(m)(3) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and that each of Messrs. Nair, Studdert, Shribman, Wilson, and Ms. White are “independent” for purposes of service on the Compensation Committee in accordance with Section 10C(a)(3) of the Exchange Act. BOARD STRUCTURE The Board maintains the flexibility to determine whether the roles of Chairman of the Board and CEO should be combined or separated, based on what it believes is in the best interests of the Company at a given point in time. The Board believes that this flexibility is in the best interest of the Company and that a one-size-fits-all approach to corporate governance, with a mandated independent Chairman, would not result in better governance or oversight. Currently, Ryan Greenawalt holds both the Chairman of the Board position and CEO position. We believe that the combined role of the Chairman and CEO positions is appropriate corporate governance for us at this time, as this structure best permits the Chairman of the Board to use his longstanding experience in the equipment industry to best perform his executive leadership and oversight responsibilities. In the Board’s view, Mr. Greenawalt’s Chairman role enables the Board to best understand the values and priorities of the Company and collaborate with management to enhance stockholder value. As CEO, Mr. Greenawalt is able to effectively communicate the Board’s views to management and ensure the leadership teams are coordinated and act with a common purpose in executing strategic opportunities and planning. Although the Board has not elected a lead independent director, the chairperson of the Audit Committee, Andrew Studdert, presides over executive sessions of the independent directors. EXECUTIVE SESSIONS Mr. Greenawalt, as Chairman of the Board and CEO, is currently the only employee member of the Board. The Board regularly meets in executive sessions of the independent directors without Mr. Greenawalt or any other members of management present. Executive sessions of the Board are chaired by the chairperson of the Audit Committee. Each of the committees of the Board also meets regularly in executive session.
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BOARD COMMITTEES AND MEETINGS The following table summarizes the current membership of each of the Board’s committees as of the date of this Proxy and the number of committee meetings held during fiscal 2025.
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| | Audit Committee | Compensation Committee | Nominating and Corporate Governance Committee | | Ryan Greenawalt | | | | | Daniel Shribman* | | X | X | | Sidhartha Nair* | X | X, Chair | | | Andrew Studdert* | X, Chair | X | X | | Katherine E. White* | X | | X, Chair | | Colin Wilson* | X | | X | | Total number of meetings during fiscal 2025 | 4 | 4 | 4 |
2026 PROXY STATEMENT
* Independent director Our Corporate Governance Guidelines provide that all directors are expected to make reasonable best efforts to attend all meetings of the Board, meetings of the committees of which they are members and the annual meeting of stockholders. During 2025, the Board met four times. No member of the Board attended fewer than 75% of the aggregate of the total number of meetings of the Board and any committees of the Board on which such director served (held during the period that such director served). All directors serving at the time of last year’s annual meeting of stockholders attended that meeting. Audit Committee. All members of the Audit Committee are “independent” in accordance with the NYSE Rules and SEC rules applicable to boards of directors in general and audit committee members in particular. The Board has determined that Mr. Studdert qualifies as an “audit committee financial expert” as defined by the applicable SEC rules and that each member of the Audit Committee is “financially literate” within the meaning of the NYSE Rules. The Audit Committee selects, on behalf of our Board, an independent public accounting firm to be engaged to audit our financial statements, discusses with the independent registered public accounting firm its independence, reviews and discusses the audited financial statements with the independent registered public accounting firm and management and manages and reviews our compliance with legal and regulatory requirements with respect to accounting policies, internal controls and financial reporting. The Audit Committee also oversees the procedures established by the Company for receiving and addressing anonymous complaints regarding financial or accounting irregularities. In addition, the Audit Committee is responsible for, among other things, such as: • evaluating the independent registered public accounting firm’s qualifications, independence, and performance; • reviewing and approving the scope of the annual audit and audit fee; • approving the retention of the independent registered public accounting firm to perform any proposed permissible non-audit services; • monitoring the rotation of partners of the independent registered public accounting firm on the Company’s engagement team in accordance with the requirements established by the SEC; • reviewing the Company’s critical accounting policies and estimates; and • reviewing the Audit Committee charter and the Audit Committee’s performance at least annually. The charter of the Audit Committee is available on the Governance Documents portion of the Company’s website at https://investors.altg.com/governance/governance-documents/. Compensation Committee. All members of the Compensation Committee are “independent” in accordance with the NYSE Rules and SEC rules applicable to boards of directors in general and compensation committees in particular. In addition, all members of the Compensation Committee qualify as “non-employee directors” for purposes of Rule 16b-3 under the Exchange Act. The Compensation Committee operates pursuant to a written charter adopted by the Board, which sets forth the duties and responsibilities of the Compensation Committee, which include (i) annual review and approval of corporate goals and objectives relevant to the compensation of our CEO and other executive officers, (ii) evaluation, as a committee or together with the other independent directors (as directed by the Board), of the performance of our CEO and other executive officers in light of these goals and objectives and their individual achievements, (iii) determination and approval of the compensation of our CEO and other executive officers based on this evaluation and (iv) periodic review and approval of all elements of our CEO’s and other executive officers’ compensation, including cash-based and equity-based awards and opportunities, any employment and severance agreements, any change in control agreements and any special or supplemental compensation and benefits for our CEO and other executive officers. The Compensation Committee’s duties and responsibilities also include, among other matters: establishing and reviewing the objectives of the Company’s basic compensation policies;
2026 PROXY STATEMENT
| What We Count Toward the Requirement | What We DO NOT Count | | Unvested time-vesting restricted stock units ("RSUs") | Unearned performance stock units ("PSUs") | | Shares of Common Stock owned by the executive officer or director, owned jointly with a spouse, or held in a trust for their benefit | Unexercised stock options | | Earned PSUs that are no longer subject to performance conditions and vest solely based on passage of time | |
2026 PROXY STATEMENT
Proposal 4—Approval of Omnibus Incentive Plan Amendment We are requesting stockholder approval of the First Amendment (the “First Amendment”) to the Alta Equipment Group Inc. 2020 Omnibus Incentive Plan (the "Plan"). In March 2026, upon the recommendation of our Compensation Committee, our Board of Directors unanimously approved the First Amendment to the Plan, subject to approval by our shareholders at this Annual Meeting. If approved by shareholders, the First Amendment to the Plan will: (i) increase the number of shares of Class A common stock available for issuance under the Plan; (ii) revise the transferability provisions applicable to awards to allow participants to designate beneficiaries; (iii) extend the date until which the Company can make awards under the Plan to the ten-year anniversary of the effective date of the First Amendment; and (iv) update and clarify certain administrative provisions. Stockholder approval is required under applicable stock exchange rules and the terms of the Plan in order for the First Amendment to become effective. The Plan is the Company's only equity-based compensation plan under which compensatory awards may be made. Equity-based incentive compensation is an integral part of our compensation program, which is designed to reinforce a long-term perspective and to align the interests of our executives and management team with those of our shareholders. The Plan permits the Company to reward the efforts of its employees and to attract new personnel by providing incentives in the form of stock-based awards, including restricted stock awards, performance shares, options to purchase shares of common stock and other stock-based awards. A copy of the Plan marked to show the First Amendment is attached hereto as Appendix A. RATIONALE FOR THE AMENDMENT A total of 3,468,000 of common stock were originally reserved for issuance under the Plan. As of April 2, 2026, a total of 564,979 shares remained available for issuance under future awards. If shareholders approve the amendment to the Plan, the total number of shares authorized for issuance would be increased by 2,688,238 shares, and as a result, 3,253,217 shares would be available for issuance under future awards. This amount excludes any shares that would become available again under the Plan in connection with expired, cancelled, terminated or forfeited awards on or after April 2, 2026. The Board believes that the increase in the share reserve is necessary to ensure that the Company continues to have sufficient equity incentives available to attract, retain, and motivate employees, directors, and consultants, particularly in light of the Company’s long-term equity compensation strategy. Equity-based compensation is a key component of the Company’s compensation philosophy and is critical to aligning the interests of employees, directors, and consultants with those of stockholders. The increase in the share reserve is intended to support the Company’s long-term growth objectives while maintaining competitive compensation practices. We expect that if the First Amendment to the Plan is approved by our shareholders, the additional shares, along with any shares that would become available again in connection with expired, cancelled, terminated or forfeited awards, would be sufficient to allow us to make equity awards in the amounts we believe are necessary to attract, motivate, retain and reward talented and experienced individuals for the next three years. If the First Amendment to the Plan is approved by shareholders, the Company will file a Registration Statement on Form S-8 with the Securities and Exchange Commission with respect to the shares of the Company's common stock to be registered pursuant to the amended plan as soon as reasonably practicable following shareholder approval. If shareholders do not approve the First Amendment to the Plan, we expect shares available for future awards to be exhausted, and we would be unable to issue stock-settled equity awards and be reliant on cash-settled awards. SUMMARY OF THE INCENTIVE PLAN AS AMENDED The following is a summary of the material features of the Plan, as amended. The summary is qualified in its entirety by reference to the complete text of the Plan attached as Appendix A to this Proxy Statement. Purpose; Types of Awards. The purpose of the Incentive Plan is (i) to encourage profitability and growth through short-term and long-term incentives that are consistent with the Company’s objectives; (ii) to give our participants an incentive for individual performance; (iii) to promote teamwork among our participants; and (iv) to give us an advantage in attracting and retaining key employees, directors, and consultants. To accomplish this purpose, the Incentive Plan permits the granting of awards in the form of incentive stock options within the meaning of Section 422 of the Code, nonqualified stock options, stock appreciation rights (“SARs”), restricted stock, restricted stock units, performance based awards (including performance shares, performance units and performance bonus awards), and other stock-based or cash-based awards.
2026 PROXY STATEMENT
Shares Subject to the Plan. A total of 6,156,238 shares of common stock will be reserved and available for issuance under the Plan, with 3,253,217 shares being available for future grants under the Plan as of the effective date of the First Amendment. The maximum number of shares that may be issued pursuant to options intended to be incentive stock options is 2,583,000 shares of common stock. The maximum number of shares subject to Plan awards granted during any fiscal year to any non-employee director, when taken together with any cash fees paid to the director during the year in respect of his or her service as a director, may not exceed $400,000 in total value. If an award granted under the Plan is forfeited, canceled, settled, or otherwise terminated the shares underlying that award will again become available for issuance under the Plan. However, none of the following shares will be available for issuance under the Plan: (i) shares delivered to or withheld to pay withholding taxes, (ii) shares used to pay the exercise price of an option, or (iii) shares subject to any exercised stock-settled SARs. Any substitute awards shall not reduce the shares authorized for grant under the Plan. Administration of the Plan. The Plan is administered by the plan administrator, who is our Board or a committee that it designates. The plan administrator has the power to determine the terms of the awards granted under the Plan, including the exercise price, the number of shares subject to each award, and the exercisability of the awards. The plan administrator also has the power to determine the persons to whom and the time or times at which awards will be made and to make all other determinations and take all other actions advisable for the administration of the Plan. The First Amendment revises the Plan’s administration provisions to remove the reference to Section 162(m) of the Internal Revenue Code of 1986. Participation. Participation in the Plan is open to employees, non-employee directors, or consultants, who have been selected as an eligible recipient under the Plan by the plan administrator. Awards of qualified stock options, however, shall be limited to employees of the Company or our affiliates. As of April 15, 2026, we employed approximately 2,700 employees, zero consultants and five non-employee directors served on our Board of Directors. Transferability of Awards. The First Amendment updates the Plan’s transferability provisions to clarify that participants may designate one or more beneficiaries to receive awards upon the participant’s death. Plan Duration, Amendment and Termination. The First Amendment revises the Plan’s termination provisions to allow awards to be granted until the ten-year anniversary of the effective date of the First Amendment, being May 29, 2036. The plan administrator may alter, amend, modify, or terminate the Plan at any time, provided that the approval of our stockholders will be obtained for any amendment to the Plan that requires stockholder approval under the rules of the stock exchange(s) on which common stock is then listed or in accordance with other applicable law, including, but not limited to, an increase in the number of shares of our common stock reserved for issuance, a reduction in the exercise price of options or other entitlements, an extension of the maximum term of any award, or an amendment that grants the plan administrator additional powers to amend the Plan. In addition, no modification of an award will, without the prior written consent of the participant, adversely alter or impair any rights or obligations under any award already granted under the Plan, unless the plan administrator expressly reserved the right to do so at the time of the award. Types of Awards. The types of awards that may be made under the Plan are described below. All of the awards described below are subject to the conditions, limitations, restrictions, vesting and forfeiture provisions determined by the plan administrator, subject to certain limitations provided in the Plan. Performance-Based Awards. The Company may grant an award conditioned on satisfaction of certain performance criteria. Such performance-based awards include performance-based restricted shares and restricted stock units. Performance Goals. If the plan administrator determines that the performance-based award to an employee is subject to performance goals, then the performance-based criteria upon which the awards will be based shall be by reference to any one or more of the following: earnings before interest and taxes; earnings before interest, taxes, depreciation and amortization; net operating profit after tax; cash flow; revenue; net revenues; sales; days sales outstanding; scrap rates; income; net income; operating income; net operating income, operating margin; earnings; earnings per share; return on equity; return on investment; return on capital; return on assets; return on net assets; total stockholder return; economic profit; market share; appreciation in the fair market value, book value or other measure of value of the Company’s common stock; expense/cost control; working capital; volume/production; new products; customer satisfaction; brand development; employee retention or employee turnover; employee satisfaction or engagement; environmental, health, or other safety goals; individual performance; strategic objective milestones; days inventory outstanding; or, as applicable, any combination of, or a specified increase or decrease in, any of the foregoing.
2026 PROXY STATEMENT
Restricted Stock. A restricted stock award is an award of shares of common stock that vest in accordance with the terms and conditions established by the plan administrator. The plan administrator will determine in the award agreement whether the participant will be entitled to vote the shares of restricted stock and/or receive dividends on such shares. Restricted Stock Units. A restricted stock unit is a right to receive shares or the cash equivalent of common stock at a specified date in the future, subject to forfeiture of such right. If the restricted stock unit has not been forfeited, then on the date specified in the restricted stock unit grant, the Company must deliver to the holder of the restricted stock unit, unrestricted shares of common stock. Non-Qualified Stock Options. A non-qualified stock option entitles the recipient to purchase shares of common stock at a fixed exercise price. The exercise price per share will be determined by the compensation committee of our Board, but such price will never be less than 100% of the fair market value of a share of common stock on the date of grant. Fair market value will generally be the closing price of a share of common stock on the applicable national securities exchange on the date of grant. Non-qualified stock options under the Plan generally must be exercised within 10 years from the date of grant. A non-qualified stock option is an option that does not meet the qualifications of a qualified stock option as described below. Qualified Stock Option. A qualified stock option is a stock option that meets the requirements of Section 422 of the Code. Qualified stock options may be granted only to employees and the aggregate fair market value of a share of common stock determined at the time of grant with respect to qualified stock options that are exercisable for the first time by a participant during any calendar year may not exceed $100,000. No qualified stock option may be granted to any person who, at the time of the grant, owns or is deemed to own stock possessing more than 10% of the Company’s total combined voting power or that of any of the Company’s affiliates unless (i) the option exercise price is at least 110% of the fair market value of the stock subject to the option on the date of grant and (ii) the term of the qualified stock option does not exceed five years from the date of grant. Stock Appreciation Rights. A SAR entitles the holder to receive an amount equal to the difference between the fair market value of a share of common stock on the exercise date and the exercise price of the SAR (which may not be less than 100% of the fair market value of a share of common stock on the grant date), multiplied by the number of shares subject to the SAR (as determined by the plan administrator). Other Stock-Based Awards. We may grant or sell to any participant unrestricted common stock under the Plan or a dividend equivalent. A dividend equivalent is a right to receive payments, based on dividends with respect to shares of our common stock. Other Cash-Based Awards. We may grant cash awards under the Plan, including cash awards as a bonus or upon the attainment of certain performance goals. Equitable Adjustments. In the event of a merger, consolidation, reclassification, recapitalization, spin-off, spin-out, repurchase or other reorganization or corporate transaction or event, extraordinary dividend, stock split or reverse stock split, combination or exchange of shares, or other change in corporate structure or payment of any other distribution, the maximum number and kind of shares reserved for issuance or with respect to which awards may be granted under the Plan will be adjusted to reflect such event, and the plan administrator will make such adjustments as it deems appropriate and equitable in the number, kind and exercise price of common stock covered by outstanding awards made under the Plan, and in any other matters that relate to awards and that are affected by the changes in the shares referred to in this section. Change in Control. In the event of any proposed change in control (as defined in the Plan), the plan administrator will take any action as it deems appropriate and equitable to effectuate the purposes of the Plan and to protect the participants who hold outstanding awards under the Plan, which action may include, without limitation, the following: (i) the continuation of any award, if the Company is the surviving corporation; (ii) the assumption of any award by the surviving corporation or its parent or subsidiary; (iii) the substitution by the surviving corporation or its parent or subsidiary of equivalent awards for any award, provided, however, that any such substitution with respect to options and SARs shall occur in accordance with the requirements of Section 409A of the Code; or (iv) settlement of any award for the change in control price (less, to the extent applicable, the per share exercise or grant price), or, if the per share exercise or grant price equals or exceeds the change in control price or if the plan administrator determines that the award cannot reasonably become vested pursuant to its terms, such award shall terminate and be canceled without consideration. U.S. Federal Income Tax Consequences. The following discussion of certain relevant United States federal income tax effects applicable to certain awards granted under the Plan is only a summary of certain of the United States federal income tax consequences applicable to United States residents under the Plan, and reference is made to the Internal Revenue Code of 1986 for a complete statement of all relevant federal tax provisions. No consideration has been given to the effects of foreign, state, local and other laws (tax or other) on the Plan or on a participant, which laws will vary depending upon the particular jurisdiction or jurisdictions involved. In particular, participants who are stationed outside the United States may be subject to foreign taxes as a result of the Plan.
2026 PROXY STATEMENT
Nonqualified Stock Options. An optionee subject to United States federal income tax will generally not recognize taxable income for United States federal income tax purposes upon the grant of a nonqualified stock option. Rather, at the time of exercise of the nonqualified stock option, the optionee will recognize ordinary income, and the Company will be entitled to a deduction, in an amount equal to the excess of the fair market value of the shares on the date of exercise over the exercise price. If the shares of common stock acquired upon the exercise of a nonqualified stock option are later sold or exchanged, then the difference between the amount received upon such sale or exchange and the fair market value of such shares on the date of such exercise will generally be taxable as long-term or short-term capital gain or loss (if the shares are a capital asset of the optionee), depending upon the length of time such shares were held by the optionee. Incentive Stock Options. An optionee subject to United States federal income tax will generally not recognize taxable income for United States federal income tax purposes upon the grant of an incentive stock option (within the meaning of Section 422 of the Code) and the Company will not be entitled to a deduction at that time. If the incentive stock option is exercised during employment or within 90 days following the termination thereof (or within one year following termination, in the case of a termination of employment due to retirement, death or disability, as such terms are defined in the Plan), the optionee will not recognize any income and the Company will not be entitled to a deduction. The excess of the fair market value of the shares on the exercise date over the exercise price, however, is includible in computing the optionee’s alternative minimum taxable income. Generally, if an optionee disposes of shares of common stock acquired by exercising an incentive stock option either within two years after the date of grant or one year after the date of exercise, the optionee will recognize ordinary income, and the Company will be entitled to a deduction, in an amount equal to the excess of the fair market value of the shares on the date of exercise (or the sale price, if lower) over the exercise price. The balance of any gain or loss will generally be treated as a capital gain or loss to the optionee. If such shares are disposed of after the two-year and one-year periods described above, the Company will not be entitled to any deduction, and the entire gain or loss for the optionee will be treated as a capital gain or loss. SARs. A participant subject to United States federal income tax who is granted a SAR will not recognize ordinary income for United States federal income tax purposes upon receipt of the SAR. At the time of exercise, however, the participant will recognize ordinary income equal to the value of any cash received and the fair market value on the date of exercise of any shares received. The Company will not be entitled to a deduction upon the grant of a SAR, but generally will be entitled to a deduction for the amount of income the participant recognizes upon the participant’s exercise of the SAR. The participant’s tax basis in any shares received will be the fair market value on the date of exercise and, if the shares are later sold or exchanged, then the difference between the amount received upon such sale or exchange and the fair market value of the shares on the date of exercise will generally be taxable as long-term or short-term capital gain or loss (if the stock is a capital asset of the participant) depending upon the length of time such shares were held by the participant. Restricted Stock. A participant subject to United States federal income tax generally will not be taxed upon the grant of a restricted stock award, but rather will recognize ordinary income for United States federal income tax purposes in an amount equal to the fair market value of the shares at the time the restricted stock is no longer subject to a substantial risk of forfeiture (within the meaning of the Internal Revenue Code of 1986). The Company generally will be entitled to a deduction at the time when, and in the amount that, the participant recognizes ordinary income on account of the lapse of the restrictions. A participant’s tax basis in the shares will equal his or her fair market value at the time the restrictions lapse, and the participant’s holding period for capital gains purposes will begin at that time. Any cash dividends paid on the shares before the restrictions lapse will be taxable to the participant as additional compensation (and not as dividend income). Under Section 83(b) of the Internal Revenue Code of 1986, a participant may elect to recognize ordinary income at the time the restricted shares are awarded in an amount equal to their fair market value at that time, notwithstanding the fact that such shares are subject to restrictions and a substantial risk of forfeiture. If such an election is made, no additional taxable income will be recognized by such participant at the time the restrictions lapse, the participant will have a tax basis in the restricted shares equal to their fair market value on the date of their award, and the participant’s holding period for capital gains purposes will begin at that time. The Company generally will be entitled to a tax deduction at the time when, and to the extent that, ordinary income is recognized by such participant. Restricted Stock Units. A participant subject to United States federal income tax who is granted a restricted stock unit will not recognize ordinary income for United States federal income tax purposes upon the receipt of the restricted stock unit, but rather will recognize ordinary income in an amount equal to the fair market value of the shares at the time of payment, and the Company will have a corresponding deduction at that time. Other Stock-Based and Other Cash-Based Awards. In the case of other stock-based and other cash-based awards, depending on the form of the award, a participant subject to United States federal income tax will not be taxed upon the grant of such an award, but, rather, will recognize ordinary income for United
2026 PROXY STATEMENT
| Name and Principal Position | Stock Options | Performance Stock Units | Restricted Stock Units | | Ryan Greenawalt | — | 547,648 | 389,932 | | Anthony J. Colucci | — | 141,302 | 156,075 | | Jeffrey A. Hoover | — | 67,929 | 63,469 | | Craig Brubaker | — | 54,431 | 103,743 | | All executive officers as a group (4 persons) | — | 811,310 | 713,219 | | All non-executive directors as a group (5 persons) | — | — | 264,743 | | Andrew Studdert | — | — | 67,301 | | Colin Wilson | — | — | 29,034 | | Each associate of the above-mentioned directors or executive officers | — | — | — | | Each other person who received or is to receive 5% of such options, warrants or rights | — | — | — | | All employees (other than executive officers) as a group (37 persons) | — | 436,472 | 469,335 |
2026 PROXY STATEMENT
| | | A base salary at the 50th percentile reviewed annually based on factors such as individual performance and market data. | | | | An annual cash bonus earned based on the achievement of annual performance targets and designed to encourage executives to deliver strong results and to reward them for their efforts during the year. | | | | Equity awards that vest in our common shares based on the achievement of performance targets for PSUs and long-term vesting requirements for both PSUs and RSUs in order to support retention and directly align our compensation program with shareholder value. |
2026 PROXY STATEMENT
To assist the Compensation Committee in its review of our executive compensation program, based on the recommendations of Mercer and FW Cook, we established a peer group for the setting of fiscal 2025 compensation composed of 17 companies listed below. The peer group, which has been reviewed and approved by the Compensation Committee, was selected based on weighted parameters and financial information and was intended to ensure that the Company’s executive compensation program remains within a reasonable range of the peer median in terms of revenue, headcount, and market cap. In general, for base salary, cash bonus, and long-term incentive plans, the Company targets the 50th percentile (median) of its peer group when the Company meets its performance targets.
2026 PROXY STATEMENT
| | Fiscal 2025 Peer Group | | | America’s Car-Mart* | Global Industrial Company | Monro, Inc. | | Astec Industries, Inc. | H&E Equipment Services, Inc.* | MRC Global Inc. | | BlueLinx Holdings Inc. | Herc Holdings* | OneWater Marine Inc. | | Custom Truck One Source, Inc. | The Manitowoc Company, Inc. | Titan Machinery Inc.* | | DNOW Inc. | MarineMax, Inc. | Trinity Industries* | | DXP Enterprises* | McGrath RentCorp* | |
2026 PROXY STATEMENT
* Peer company used to benchmark pay magnitude (in addition to determining pay practices). Say on Pay Vote on Executive Compensation At the 2025 Annual Meeting of Stockholders, we conducted our third say on pay vote and 98% of our voting stockholders approved the compensation of our named executive officers in the non-binding advisory vote. The Compensation Committee viewed the results of our 2025 Say on Pay vote as an affirmation by our stockholders of the Company’s executive compensation program. Because we value the opinions of our stockholders, our Board and the Compensation Committee considers outcomes of our annual say on pay vote, as well as feedback received throughout the year, when making compensation decisions for our named executive officers. Overview of Components of Compensation As described previously, compensation for our named executive officers consists of three elements: base salary, annual cash incentive compensation and equity-based awards. ➢ The first component of our named executive officers’ compensation is base salary, which is intended to secure the services of each executive and compensate them for their functional roles and responsibilities. Our compensation program generally provides for a modest base salary in order to compensate our executives more robustly using incentive-based compensation aligned with our stockholders described below. ➢ The second component of our named executive officers’ compensation is an annual cash incentive opportunity, which is based upon a combination of Company and individual performance. These annual cash incentive opportunities are intended to link the pay of each named executive officer directly to the achievement of annual Company operating and/or other performance objectives. We believe this compensation component aligns the interests of our named executive officers with the interests of our stockholders in the pursuit of short- to medium-term performance that should create value for our stockholders. ➢ The third component of our named executive officers’ compensation is equity-based awards, which provide a long-term incentive component to the compensation packages of our named executive officers. The equity-based awards that we grant to our named executive officers align our named executive officers’ compensation to the interests of our investors and to each other, further reinforcing collaborative efforts for their mutual success. We believe that equity-based compensation also fosters a long-term commitment from our named executive officers to the Company and balances the shorter-term cash components of compensation that we provide. Base Salary We provide each named executive officer with a base salary for the services that the executive officer performs for us. This compensation component constitutes a stable element of compensation while other compensation elements are variable. Base salaries are reviewed annually and may be increased based on the individual performance of the named executive officer, Company performance, any change in the executive’s position within our business, the scope of their responsibilities and market data. During 2025, the Compensation Committee increased the base salaries of our named executive officers in light of market data from $662,002 to $875,000 for Mr. Greenawalt, from $437,621 to $500,000 for Mr. Colucci, from $275,000 to $340,000 for Mr. Brubaker, and from $400,000 to $432,000 for Mr. Hoover. Annual Cash Incentive Program We provide our named executive officers with the opportunity to share in our success through annual cash incentive awards under our annual cash incentive program (the “AIP”). The AIP provides our named executive officers with the opportunity to earn annual cash compensation in addition to their base salaries. The Compensation Committee is responsible for (i) setting annual objective performance targets, (ii) reviewing actual performance and (iii) determining the amount of compensation payable to each named executive officer.
2026 PROXY STATEMENT
The annual cash incentive awards earned under the AIP for fiscal 2025 performance represent the Company’s pay for performance philosophy, with payouts earned based on the achievement of performance targets described below. Under the AIP for fiscal 2025, each named executive officer’s annual target incentive opportunity was a percentage of their eligible base salary, with the target award set at a percentage of base salary (150% of base salary for Mr. Greenawalt, 135% of base salary for Mr. Colucci, 75% of base salary for Mr. Brubaker, and 65% of base salary for Mr. Hoover), the threshold award set at 50% of target and the maximum award level set at 200% of target. The amount that each named executive officer was eligible to earn under the AIP was primarily based on objective Company performance measures, which, for fiscal 2025, were as follows: • Economic EBIT Yield (Weighted Percentage: 40%): A measure assessing the Company’s performance with respect to its return on invested capital. • Adjusted Pre-Tax Net Income (Weighted Percentage: 30%): A measure of the Company’s profitability. • Individual performance (Weighted Percentage: 30%): Individual performance goals established for each named executive officer, as further described below. Shown below are the threshold, target and maximum performance goals, actual results and percentages earned with respect to each performance goal.
2026 PROXY STATEMENT
| Performance Measure(1) | Threshold | Target | Maximum | Actual | Payout Percentage(2) | | Economic EBIT Yield | 10.0% | 12.5% | 15.0% | 10.3% | 55% | | Adjusted Pre-Tax Net Income (loss) (in thousands) | $(29,500) | $(21,400) | $— | $(41,700) | 0% |
2026 PROXY STATEMENT
(1) Economic EBIT Yield and Adjusted Pre-Tax Net Income are non-GAAP financial measures, information about which can be found in Appendix B to this proxy statement. Financial measures calculated for compensation purposes adjust for and remove the influence of any material acquisition activities occurring throughout the period, as targets were established exclusive of merger and acquisition activities. (2) Weighted payout percentages resulted in 22% for Economic EBIT Yield and 0% for Adjusted Pre-Tax Net Income. Individual Performance. After reviewing the actual performance of the Company, the Compensation Committee also considered each named executive officer’s performance during the year against pre-established individual performance goals, including performance on leadership initiatives, stakeholder and investor relations, operational performance, and other business responsibilities. Specifically, in 2025 our named executive officers led the transformation to a more asset light business model including optimizing administrative expenses, divestitures of non-core portions of our business, reduction of both inventory and rental fleet, and continued to lead the design and implementation of a corporate-wide initiative that will result in the Company operating on a next generation ERP platform in 2027. Following the Compensation Committee’s consideration of the individual contributions in achieving successful 2025 Company financial results, the Compensation Committee determined that the payout percentage for the individual performance factor weighted at 30% that would be earned in 2025 for each of the named executive officers was 100%. AIP Payouts for Fiscal 2025. Based on the performance results described above and factoring in the weighting for each performance measure, Mr. Greenawalt earned an AIP cash payout of $682,500 (based on the 52% performance factor earned), Mr. Colucci earned an AIP cash payout of $351,000 (based on the 52% performance factor earned), Mr. Brubaker earned an AIP cash payout of $132,600 (based on the 52% performance factor earned), and Mr. Hoover earned an AIP cash payout of $146,016 (based on the 52% performance factor earned). Equity Incentive Awards In fiscal 2025, similar to prior years, each of the named executive officers that were with the Company at the time of grant were granted equity awards under the Company’s 2020 Omnibus Incentive Plan (the “Equity Plan”). These awards are designed to align a portion of our named executive officers’ compensation with the interests of our stockholders and to build retention value by incentivizing our named executive officers to remain in our service.
RSU and PSU Grants in Fiscal 2025
RSU and PSU Grants in Fiscal 2025 In fiscal 2025, the Compensation Committee chose to use a mix of time-based RSUs and performance-based PSUs. RSUs are specifically designed to attract and retain executives, reward performance and align our executives’ interests with our stockholders by encouraging stock ownership. Performance-based PSUs, if earned based on the achievement of performance targets, are paid out in shares of our common stock over a multi-year vesting period to reward executives based on the Company’s performance, align our executives’ interests with our stockholders and promote retention over the vesting period. The fiscal 2025 equity awards consisted of a time-based equity award and a performance-based equity award earned based on fiscal 2025 performance, followed by a time-based vesting period. On March 18, 2025, the Compensation Committee approved these grants of: Time-based equity awards in the form of RSUs to each of our named executive officers (collectively, the “2025 Time-Based RSU Awards”) with a grant date of March 18, 2025. The 2025 Time-Based Awards, which consist of 143,487 RSUs for Mr. Greenawalt, 20,870 RSUs for Mr. Colucci, 14,192 RSUs for Mr. Brubaker, and 30,912 RSUs for Mr. Hoover, vest in equal installments over a three-year period on February 14, 2026, February 14, 2027, and February 14, 2028.
RSU and PSU Grants in Fiscal 2025
| | 26 |
RSU and PSU Grants in Fiscal 2025
Performance-based equity awards in the form of PSUs to each of our named executive officers (collectively, the “2025 Performance-Based PSU Awards”). The 2025 Performance-Based Awards were earned based on Economic EBIT Yield and Adjusted Pre-Tax Net Income performance for fiscal 2025 and if earned, would vest in two equal installments during the subsequent two-year period. These awards are described further below. 2025 Performance-Based PSU Awards With respect to the 2025 Performance-Based PSU Awards, on March 18, 2025 the Compensation Committee approved a target, threshold and maximum number of shares underlying the performance awards for each of our named executive officers as follows:
RSU and PSU Grants in Fiscal 2025
| Name | Threshold (# of PSUs) | Target (# of PSUs) | Maximum (# of PSUs) | | Ryan Greenawalt | 145,662 | 291,324 | 582,648 | | Tony Colucci | 21,187 | 42,374 | 84,748 | | Craig Brubaker | 14,408 | 28,815 | 57,630 | | Jeffrey Hoover | 31,382 | 62,763 | 125,526 |
RSU and PSU Grants in Fiscal 2025
The Compensation Committee established the threshold, target and maximum performance goals for the 2025 Performance-Based PSU Awards with respect to Economic EBIT Yield and Adjusted Pre-Tax Net Income (with each weighted at 50%), using the same goals as set forth above for the 2025 Annual Cash Incentive Program as set forth on page 26 above. Following the end of the 2025 annual performance period, on February 27, 2026 the Compensation Committee met to certify the Company’s performance with respect to these 2025 performance goals and award the PSUs earned by each of our named executive officers for their 2025 Performance-Based PSU Awards as follows: 80,115 shares for Mr. Greenawalt, 11,654 shares for Mr. Colucci, 7,924 shares for Mr. Brubaker, and 17,261 shares for Mr. Hoover. EQUITY GRANT PROCEDURES The Company’s Compensation Committee approves equity awards for our NEOs on or before the date of grant, and it is the Committee’s general practice to approve annual equity awards in the first quarter of each year. On occasion, equity awards may be granted outside of our annual grant cycle for new hires, promotions, retention, or other purposes. Generally, the date of grant for equity awarded to our NEOs occurs when the Company has no material non-public information and the Company does not permit the timed disclosure of material non-public information for the purpose of affecting the value of executive compensation. PERQUISITES We provide perquisites and other personal benefits to our named executive officers that we and the Compensation Committee believe are reasonable and consistent with our overall compensation program to better enable us to attract and retain superior employees for key positions. Our perquisites in fiscal 2025 consisted of personal use of a Company owned vehicle and/or an automobile allowance. The Compensation Committee periodically reviews the perquisites that are provided to our executive officers to ensure that they are reasonable and that we remain competitive with comparable companies and are able to attract and retain highly qualified senior executives. HEALTH AND RETIREMENT BENEFITS We provide medical, dental, vision, life insurance and disability benefits to all eligible employees. Our named executive officers are eligible to participate in these benefits on the same basis as all other employees. We also provide, at our own expense, additional disability coverage to certain key employees, including Mr. Greenawalt, Mr. Colucci, Mr. Brubaker, and Mr. Hoover. We maintain a 401(k) savings plan that allows participants, including our named executive officers, to defer cash compensation up to the maximum deferral under applicable IRS guidelines. We offer a discretionary 401(k) matching contribution of $.50/$1.00 for each participant contribution, up to 7% of employee wages. Eligible employees begin to participate in benefits after completing 30 days of employment. SEVERANCE Please refer to the section titled “Potential Payments Upon Termination or Change in Control” for more information regarding applicable compensatory provisions related to a termination or change in control. The compensation and benefits ultimately awarded in connection with a separation are determined at the discretion of the Compensation Committee and may be based on the executive, their position, nature of the potential separation and such executive’s compliance with any applicable post-termination restrictive covenants.
RSU and PSU Grants in Fiscal 2025
| 2026 PROXY STATEMENT | 27 |
RSU and PSU Grants in Fiscal 2025
Compensation Committee Report The Compensation Committee has reviewed and discussed the following Compensation Discussion and Analysis with management. Based on its review and discussion with management, the Compensation Committee recommended to the Board that the Compensation Discussion and Analysis be included in this Proxy Statement and incorporated by reference into the Annual Report. Submitted by the Compensation Committee. Sidhartha Nair, Chair Andrew Studdert Daniel Shribman SUMMARY COMPENSATION TABLE The following table summarizes the compensation earned by each of our named executive officers for the fiscal years indicated.
RSU and PSU Grants in Fiscal 2025
| Name and Principal Position | Year | Salary ($)(1) | Bonus ($) | Stock Awards ($)(2) | Option Awards ($) | Non-Equity Incentive Plan Compensation ($)(3) | All Other Compensation ($)(4) | Total ($) | | Ryan Greenawalt, | 2025 | 846,393 | — | 2,243,625 | — | 682,500 | 21,794 | 3,794,312 | | Chairman of the Board and CEO | 2024 | 656,440 | — | 1,413,320 | — | 264,801 | 21,490 | 2,356,051 | | | 2023 | 635,589 | — | 1,232,163 | — | 960,866 | 30,994 | 2,859,613 | | Anthony Colucci, | 2025 | 500,997 | | 326,339 | — | 351,000 | 19,647 | 1,197,983 | | CFO | 2024 | 433,944 | — | 583,919 | — | 122,534 | 22,707 | 1,163,105 | | | 2023 | 421,305 | — | 509,070 | — | 444,632 | 18,206 | 1,393,214 | | Craig Brubaker, | 2025 | 334,077 | — | 221,916 | — | 132,600 | 33,585 | 722,178 | | COO | 2024 | 270,546 | — | 146,781 | — | 82,500 | 21,985 | 521,812 | | | 2023 | 257,379 | — | 124,407 | — | 291,032 | 13,392 | 686,210 | | Jeffrey Hoover | 2025 | 439,261 | — | 483,363 | — | 146,016 | 28,037 | 1,096,678 | | CLO and General Counsel | 2024 | 364,615 | — | 277,548 | — | 104,000 | 12,951 | 759,114 |
Outstanding Equity Awards
Outstanding Equity Awards Under the terms of our equity awards, upon termination of the named executive officer’s employment, any outstanding RSUs and PSUs shall be forfeited. Notwithstanding the foregoing, if the termination is due to death, disability or, if within two years after a change in control, the named executive officer is terminated without cause, then any outstanding RSUs and PSUs shall vest on the date of such termination. Estimated Payments and Benefits Upon Termination The following table describes the potential benefits that would have been payable to our currently employed named executive officers under existing plans and contractual arrangements assuming a termination or change of control occurred on December 31, 2025, the last business day of fiscal 2025. The amounts shown in the table do not include payments and benefits to the extent they are provided generally to all salaried employees upon termination of employment and do not discriminate in scope, terms or operation in favor of the named executive officers.
Outstanding Equity Awards
| Name | Payment Element* | Death or Disability($) | Termination Without Cause following Change in Control ($) | Termination Without Cause or Good Reason ($) | | Ryan Greenawalt | Acceleration of Equity Awards | 1,342,340 | 1,342,340 | — | | Anthony Colucci | Acceleration of Equity Awards | 279,248 | 279,248 | — | | Craig Brubaker | Acceleration of Equity Awards | 133,759 | 133,759 | — | | Jeffrey Hoover | Acceleration of Equity Awards | 244,909 | 244,909 | — |
Outstanding Equity Awards
* Based on closing market price of the Company’s common stock on December 31, 2025 of $4.60.
Outstanding Equity Awards
| 2026 PROXY STATEMENT | 31 |
Outstanding Equity Awards
Director Compensation Our Compensation Committee reviews and makes recommendations to the Board regarding our director compensation program in accordance with its charter. As part of its review, the Compensation Committee considers various factors, including the skills and time commitment required of the Company’s directors and the compensation practices of the boards of directors of relevant peer companies and the general market. The Compensation Committee’s independent compensation consultant, FW Cook, advises the Compensation Committee with respect to director compensation. The objectives of the Compensation Committee are to compensate directors in a manner that closely aligns the interests of directors with those of our shareholders, to attract and retain highly qualified directors and to structure and set total compensation in such a manner and at such levels that will not call into question any director’s objectivity. It is the Board’s practice to provide a mix of cash and equity-based compensation to non-employee directors, as discussed below.
Elements of Director Compensation Program
Elements of Director Compensation Program Our non-employee director compensation program provides for the following: • Annual cash fee of $80,000 for fiscal 2025, paid in four installments of $20,000 as fees related to their service on our Board. • The Chairpersons of the Audit Committee, Compensation Committee and Nominating and Corporate Governance Committee receive supplemental annual cash fees of $25,000, $20,000, and $20,000, respectively. Non-chairperson members of Audit Committee, Compensation Committee and Nominating and Corporate Governance Committee receive supplemental annual cash fees of $10,00, $7,500, and $5,250, respectively. Payment of the fees for serving as a committee member is also made in cash in four equal installments. • Non-employee directors receive annual grants of RSUs at the time of the Annual Stockholder Meeting with an award value of $100,000. Subject to a director’s election to defer the receipt of RSUs (and associated accrued dividends) to the director’s termination of service as a director, the RSU for any year shall vest 1/12th each month and fully vest on the date of the annual meeting of the Company’s stockholders in the following year. The number of RSUs to be issued is determined by dividing (x) $100,000, by (y) the volume weighted-average closing price for the Company’s common stock for the 20 trading days preceding the date of issuance. Subject to director’s election to defer, dividends accrue and are paid in cash with respect to vested RSUs following the end of any calendar quarter during which dividends are paid on outstanding shares of our common stock. The following table sets forth the total compensation earned by each member of our Board during the year ended December 31, 2025:
Elements of Director Compensation Program
| Name | Fee Earned or Paid in Cash ($) | Stock Awards ($)(1) | Total ($) | | Daniel Shribman | 85,000 | 96,055 | 181,055 | | Sidhartha Nair | 102,500 | 96,055 | 198,555 | | Andrew Studdert | 110,000 | 96,055 | 206,055 | | Katherine E. White | 102,500 | 96,055 | 198,555 | | Colin Wilson | 84,375 | 137,912 | 222,287 |
Elements of Director Compensation Program
(1) Represents the aggregate grant date fair value of stock awards during fiscal 2025 computed in accordance with FASB ASC Topic 718, without taking into account estimated forfeitures. The assumptions made when calculating the amounts are found in Note 13 “Stock Based Compensation” to our Consolidated Financial Statements in Part II, Item 8 of our Annual Report on Form 10-K for the year ended December 31, 2025. In addition, Mr. Shribman, Mr. Studdert, and Ms. White accrued $5,367,Mr. Nair accrued $1,549, and Mr. Wilson did not accrue dividend equivalents for shares vested for the year ended December 31, 2025. The following table provides a summary of the aggregate number of unvested RSUs outstanding and vested deferred awards for each of our non-employee directors as of December 31, 2025.
Elements of Director Compensation Program
| Name | Unvested RSUs Outstanding (as of December 31, 2025) (#) | Vested Deferred Awards (as of December 31, 2025) (#) | | Daniel Shribman | 8,425 | 58,876 | | Nair, Sidhartha | 8,425 | 25,381 | | Andrew Studdert | 8,425 | 48,765 | | Katherine E. White | 8,425 | 58,876 | | Colin Wilson | 8,425 | 20,609 |
Elements of Director Compensation Program
| | 32 |
Elements of Director Compensation Program
Transactions With Related Persons POLICIES AND PROCEDURES FOR RELATED PERSON TRANSACTIONS The Company has a written Related Person Transaction Policy to assist it in reviewing, approving and ratifying related person transactions. This Related Person Transaction Policy supplements our other policies that may apply to transactions with related persons, such as our Governance Guidelines and Code of Business Conduct and Ethics. Pursuant to the policy, our Audit Committee approves (or ratifies when pre-approval is not feasible) all related person transactions, as defined in the Related Person Transaction Policy. Under the policy, in determining whether or not to approve a Related Party Transaction, the Audit Committee considers (a) the relevant facts and circumstances of the transaction, including if the transaction is on terms comparable to those that could be obtained in arm’s length dealings with an unrelated third-party, (b) the extent of the Related Party’s interest in the transaction, (c) whether the transaction contravenes the Company’s Code of Business Conduct and Ethics or other policies, (d) whether the relationship underlying the transaction is believed to be in the best interests of the Company and its stockholders and (e) if such Related Party is a director or his or her family member, the effect that the transaction may have on the director’s status as an independent member of the Board and eligibility to serve on committees of the Board pursuant to SEC and NYSE rules. Related Person Transactions Lease Agreement During fiscal 2025, the Company was party to a lease agreement involving a real estate entity owned in part by a related person under SEC rules. The Property Lease Agreement dated March 20, 2015, was entered into between LMG Holdings, L.L.C., an entity which is controlled by Ryan Greenawalt’s mother, Lucia Greenawalt, and Alta Industrial Equipment Company, L.L.C. The monthly rent is $10,000, subject to adjustment from time to time as set forth in the lease, and for fiscal year 2025, a total of $120,000 rent was paid under the lease. The leased property is located in South Bend, Indiana and the parties believe the lease amount and other terms of the lease are comparable to similar commercial leases in the same geographic area. OneH2 Transactions Our CEO and CFO collectively own an indirect, non-controlling minority interest in OneH2, Inc. (“OneH2”), which they each acquired through various transactions that took place in early 2018 and prior. Our CEO is on the Board of Directors of OneH2. OneH2 is a privately held company that produces and delivers hydrogen fuel to end users and manufactures modular hydrogen plants and related equipment. The Company purchased $0.6 million, $1.6 million and $0.4 million of hydrogen fuel from OneH2 for the years ended December 31, 2025, 2024 and 2023, respectively. To date, the Company has paid OneH2 $5.3 million to build and commercialize a hydrogen production plant for the Company.
Elements of Director Compensation Program
| 2026 PROXY STATEMENT | 33 |
Elements of Director Compensation Program
Pay Ratio In accordance with SEC rules, we are providing the ratio of the annual total compensation of our CEO to the annual total compensation of our median employee. The 2025 annual total compensation of our CEO is $3,794,312, the 2025 annual total compensation of our median compensated employee is $76,376, and the ratio of these amounts is 50 to 1. For the purpose of identifying our median compensated employee, we used our global employee population as of December 31, 2025 and total cash compensation as our consistently applied compensation measure. In this context, total cash compensation means the total amount of cash earned by employees during fiscal 2025, which we annualized for all permanent employees who did not work for the entire year. Our pay ratio is a reasonable estimate calculated in a manner consistent with SEC rules based on the methodology described herein. Because the SEC rules for identifying the median compensated employee and calculating the pay ratio based on that employee’s annual total compensation allow companies to adopt a variety of methodologies, to apply certain exclusions, and to make reasonable estimates and assumptions that reflect their compensation practices, the pay ratio reported by other companies may not be comparable to the pay ratio reported above, as other companies may have different employment and compensation practices and may utilize different methodologies, exclusions, estimates, and assumptions in calculating their own pay ratios.
Elements of Director Compensation Program
| | 34 |
Elements of Director Compensation Program
Pay versus Performance The following table provides information required by Item 402(v) of Regulation S-K. For information regarding the Company’s pay-for-performance philosophy and how the Company aligns executive compensation with the Company’s performance, see “Executive Compensation – Compensation Discussion and Analysis.”
Elements of Director Compensation Program
| | | | Average Summary Compensation | Average Compensation Actually Paid to | Value of Initial Fixed $100 Investment Based On: (4) | | | | | Year | Summary Compensation Table Total for PEO(1) | Compensation Actually Paid to PEO(3) | Table Total for non-PEO Named Executive Officers(2) | non-PEO Named Executive Officers(3) | Total Shareholder Return | Peer Group Total Shareholder Return(5) | Net (Loss) Income | Economic EBIT Yield(6) | | 2025 | 3,794,312 | 2,571,883 | 1,005,613 | 815,570 | $50.03 | $125.65 | ($80.3 million) | 10.3% | | 2024 | 2,356,051 | 210,331 | 814,677 | 267,133 | $69.85 | $137.00 | ($62.1 million) | 8.9% | | 2023 | 2,859,613 | 2,910,906 | 1,039,712 | 1,119,076 | $128.35 | $144.05 | $8.9 million | 15.5% | | 2022 | 3,533,534 | 4,349,809 | 1,237,690 | 1,343,677 | $134.68 | $131.22 | $9.3 million | 15.3% | | 2021 | 1,490,015 | 1,574,706 | 972,945 | 1,249,779 | $148.18 | $142.28 | ($20.8 million) | 12.1% |
Elements of Director Compensation Program
(1) Ryan Greenawalt was our CEO for the years presented. (2) Other named executive officers consisted of Anthony Colucci, Craig Brubaker, and Jeffrey Hoover for fiscal 2025 and 2024; Anthony Colucci and Craig Brubaker for fiscal 2023 and 2022; and Anthony Colucci for fiscal 2021. (3) Compensation “actually paid” is calculated in accordance with Item 402(v) of Regulation S-K. The tables below sets forth each adjustment made during each year presented in the table to calculate the compensation “actually paid” to our NEOs during each year in the table:
Elements of Director Compensation Program
| | 2025 | | 2024 | | 2023 | | 2022 | | 2021 | | | Adjustments to Determine Compensation “Actually Paid” | PEO | Other NEOs | PEO | Other NEOs | PEO | Other NEO | PEO | Other NEO | PEO | Other NEO | | Summary Compensation Table Amounts (Average Amounts for Other NEOs) | 3,794,312 | 1,005,613 | 2,356,051 | 814,677 | 2,859,613 | 1,039,712 | 3,533,534 | 1,237,690 | 1,490,015 | 972,945 | | Deduction for amounts reported under the “Stock Awards” column in the Summary Compensation Table | (2,243,625) | (343,873) | (1,413,320) | (336,083) | (1,232,163) | (316,738) | (1,786,644) | (454,060) | (395,882) | (154,645) | | Increase for fair value of awards granted during covered year that remain outstanding as of the end of the covered year end | 1,041,315 | 159,600 | 259,749 | 61,768 | 1,170,878 | 300,984 | 2,651,305 | 643,623 | 480,573 | 187,729 | | Increase/(deduction) for change in fair value from prior year-end to covered year-end for all awards granted in a fiscal year prior to the covered fiscal year that were outstanding unvested at the end of the covered fiscal year | (124,553) | (24,476) | (870,159) | (224,674) | (103,552) | (36,150) | -29237 | (50,501) | N/A | 232,050 | | Increase/(deduction) for change in fair value from prior year-end to vesting date of awards granted prior to covered year that vested during covered year | 104,434 | 18,706 | (121,989) | (48,555) | 216,130 | 131,268 | -19149 | (33,075) | N/A | 11,700 | | Deduction of fair value of awards granted prior to covered year that were forfeited during covered year | — | — | — | — | — | — | — | — | — | — | | Increase based upon incremental fair value of awards modified during year | — | — | — | — | — | — | — | — | — | — | | Increase based on dividends or other earnings paid during covered year, prior to vesting date of award | — | — | — | — | — | — | — | — | — | — | | Compensation Actually Paid | 2,571,883 | 815,570 | 210,331 | 267,133 | 2,910,906 | 1,119,076 | 4,349,809 | 1,343,677 | 1,574,706 | 1,249,779 |
Elements of Director Compensation Program
(4) Assumes $100 invested in our common shares on January 1, 2021, and reinvestment of all dividends. (5) The 2025 peer group used by the Company for purposes of its compensation disclosure, as set forth in the Compensation Discussion & Analysis section, consists of the following companies: MRC Global Inc.; Herc Holdings Inc.; BlueLinx Holdings Inc.; Trinity Industries, Inc; MarineMax, Inc.; DNOW Inc.; The Manitowoc Company, Inc.; Titan Machinery Inc.; Custom Truck One Source, Inc.; OneWater Marine Inc.; DXP Enterprises, Inc.; H&E Equipment Services, Inc; Astec Industries, Inc.; Monro, Inc.; Global Industrial Company; America’s Car-Mart, Inc.; and McGrath RentCorp. The peer groups used to calculate Peer Group Total Shareholder Return in prior years are disclosed in our 2025 and 2024 proxy statements. Economic EBIT Yield is a measure assessing the Company’s performance with respect to its return on invested capital. For more information regarding Economic EBIT Yield, see Appendix B.
Elements of Director Compensation Program
| 2026 PROXY STATEMENT | 35 |
Elements of Director Compensation Program
Relationship Between “Compensation Actually Paid” and Performance Relationship Between Compensation Actually Paid to our PEO and the Average of the Compensation Actually Paid to the Other NEOs and the Company’s Cumulative TSR. From 2021 to 2025, the compensation actually paid to our PEO and the average of the compensation actually paid to the Other NEOs increased by 63% and decreased 35%, respectively, compared to a: • 50% decrease in our TSR over the same time period • 286% decrease in our Net (Loss) Income over the same time period • 15% decrease in our Economic EBIT Yield over the same time period. • Relationship Between the Company’s TSR and the Peer Group TSR. The TSR for the peer group disclosed in the table above increased by 26% from January 1, 2021 to December 31, 2025 as compared to the Company’s TSR, which decreased by 50% over the same time period. Tabular List of Most Important Financial Performance Measures The following is a list of the financial performance measures that we believe are the most important financial performance measures used to link NEO compensation to company performance. For more information, see “Executive Compensation – Compensation Discussion & Analysis” in this proxy statement. Although we do not in practice use any performance measures to link compensation “actually paid” (as calculated herein) to company performance, we are providing this list in accordance with Item 402(v) of Regulation S-K to provide information on performance measures used by the Compensation Committee to determine NEO compensation. • Economic EBIT Yield • Adjusted Pre-Tax Net Income Equity Compensation Plan Information The following table summarizes share and exercise price information about the Company’s equity compensation plans as of December 31, 2025.
Elements of Director Compensation Program
| | Number of Securities to be Issued Upon Exercise of Outstanding Options, Warrants and Rights(2) | Weighted-Average Exercise Price of Outstanding Options, Warrants and Rights(3) | Number of Securities Remaining Available for Future Issuance Under Equity Compensation Plans | | Equity Compensation plans approved by security holders(1) | 927,836 | — | 2,407,237 |
Elements of Director Compensation Program
(1) Relates only to the Company’s 2020 Omnibus Incentive Plan. (2) Includes 465,919 unvested RSUs, 249,410 unvested PSUs, and 212,507 vested but unissued RSUs. (3) The RSUs and PSUs were granted without consideration. The weighted-average stock trading price at the time of the grants was $9.70. The Company’s 2020 Omnibus Incentive Plan adopted in 2020 enables the Company to grant stock options, stock appreciation rights, restricted stock, restricted stock units, unrestricted stock, other share based awards and cash awards to directors, employees and consultants to improve the ability of the Company to attract, retain, and motivate individuals upon whom the Company’s sustained growth and financial success depend. Other Matters We know of no other business that will be presented at the Annual Meeting. If any other matter properly comes before the stockholders for a vote at the Annual Meeting, however, the proxy holders will vote your shares in accordance with their best judgment. This discretionary authority is granted by the execution of the form of proxy.
Elements of Director Compensation Program
| | 36 |
Elements of Director Compensation Program
Other Information HOUSEHOLDING OF PROXIES SEC rules permit companies and intermediaries such as brokers to satisfy delivery requirements with respect to two or more stockholders sharing the same address by delivering a single annual report and proxy statement or a single notice of internet availability of proxy materials addressed to those stockholders. This process, which is commonly referred to as “householding,” can reduce the volume of duplicate information received at households. While the Company does not household, a number of brokerage firms with account holders have instituted householding. Once a stockholder has consented or receives notice from his or her broker that the broker will be householding materials to the stockholder’s address, householding will continue until the stockholder is notified otherwise or until one or more of the stockholders revokes his or her consent. If your Notice of Internet Availability of Proxy Materials or your annual report and proxy statement, as applicable, have been househeld and you wish to receive separate copies of these documents now and/or in the future, or if your household is receiving multiple copies of these documents and you wish to request that future deliveries be limited to a single copy, you may notify your broker. You can also request and we will promptly deliver a separate copy of the Notice of Internet Availability or the Proxy Materials by writing or calling us: Alta Equipment Group Inc., 13211 Merriman Road, Livonia, Michigan 48150, telephone (248) 449-6700. ADDITIONAL FILINGS The Company’s Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and all amendments to those reports are available without charge through the Company’s website, www.altg.com, as soon as reasonably practicable after they are electronically filed with, or furnished to, the SEC. The content of our website, however, is not part of this Proxy Statement. You may request a copy of our SEC filings, as well as the foregoing corporate documents, at no cost to you, by writing to the Company address appearing in this Proxy Statement or by calling us at (248) 449-6700. STOCKHOLDER PROPOSALS FOR THE 2027 ANNUAL MEETING OF STOCKHOLDERS Stockholders of the Company may submit proposals that they believe should be voted upon at the Company’s annual meeting of stockholders. Pursuant to Rule 14a-8 under the Exchange Act, stockholder proposals that satisfy certain requirements may be eligible for inclusion in the Company’s proxy statement for the Company’s 2027 Annual Meeting of Stockholders (the “2027 Proxy Statement”). To be eligible for inclusion in the 2027 Proxy Statement, any such stockholder proposals must be submitted in writing to the Secretary of the Company no later than December 16, 2026, in addition to complying with the rules and regulations promulgated by the SEC. The submission of a stockholder proposal does not guarantee that it will be included in the 2027 Proxy Statement. Alternatively, stockholders seeking to present a stockholder proposal or nomination at the Company’s 2027 Annual Meeting of Stockholders without having it included in the 2027 Proxy Statement must timely submit notice of such proposal or nomination in accordance with our Bylaws. To be timely, a stockholder’s notice must be received by the Secretary at the principal executive offices of the Corporation not later than the close of business on the 90th day nor earlier than the close of business on the 120th day before the first anniversary of the 2026 Annual Meeting of Stockholders, unless the date of the 2027 Annual Meeting of Stockholders is advanced by more than 30 days or delayed by more than 70 days from the anniversary of the 2026 Annual Meeting of Stockholders. For the Company’s 2027 Annual Meeting of Stockholders, this means that any such proposal or nomination must be submitted no earlier than January 29, 2027 and no later than February 28, 2027. If the date of the 2027 Annual Meeting of Stockholders is advanced by more than 30 days or delayed by more than 70 days from the anniversary of the 2026 Annual Meeting of Stockholders, the stockholder must submit any such proposal or nomination no earlier than the close of business on the 120th day prior to the 2027 Annual Meeting of Stockholders and not later than the later of the close of business on the 90th day prior to the 2027 Annual Meeting of Stockholders or the close of business on the 10th day following the day on which public announcement of the date of the Annual Meeting of Stockholders is first made by the Company. In order for stockholders to give timely notice of nominations for directors, other than those nominated by the Company, for inclusion on a universal proxy card in connection with the 2027 Annual Meeting, notice must be submitted by the same deadline as set forth above in accordance with our Bylaws and must include all of the information required by our Bylaws and by Rule 14a-19(b)(2) and Rule 14a-19(b)(3) under the Exchange Act. Notices of any proposals or nominations for the Company’s 2027 Annual Meeting of Stockholders should be sent to Alta Equipment Group Inc., Secretary, 13211 Merriman Road, Livonia, Michigan 48150.
Elements of Director Compensation Program
| 2026 PROXY STATEMENT | 37 |
Elements of Director Compensation Program
Appendix A ALTA EQUIPMENT GROUP, INC. 2020 Omnibus Incentive PLAN, AS AMENDED ALTA EQUIPMENT GROUP INC.