DEF 14A of Viant Technology Inc.
Filed Apr 23, 2026 · FY20250001193125-26-173662
PROXY STATEMENT FOR 2026 ANNUAL MEETING OF STOCKHOLDERS
| INFORMATION REGARDING THE BOARD OF DIRECTORS AND CORPORATE GOVERNANCE | 8 | | DIRECTOR COMPENSATION | 20 | | PROPOSAL ONE: ELECTION OF DIRECTORS | 22 | | PROPOSAL TWO: RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM | 23 | | REPORT OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS | 24 | | EXECUTIVE OFFICERS | 25 | | EXECUTIVE COMPENSATION | 26 | | SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT | 33 | | TRANSACTIONS WITH RELATED PERSONS | 36 | | HOUSEHOLDING OF PROXY MATERIALS | 43 | | OTHER MATTERS | 44 |
INFORMATION REGARDING THE BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
INFORMATION REGARDING THE BOARD OF DIRECTORS AND CORPORATE GOVERNANCE The following table sets forth, for the Class II nominees for election at the Annual Meeting and our other directors who will continue in office after the Annual Meeting, their ages, independence and position or office held with us as of April 23, 2026:
INFORMATION REGARDING THE BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
| Name | Age | Independent | Title | | Class I director(1) | | | | | Max Valdes*(2)(3) | 71 | ☒ | Director | | Class II director nominees (1) | | | | | Chris Vanderhook(3)(4) | 47 | | Chief Operating Officer and Director | | Brett Wilson(2) | 52 | ☒ | Director | | Class III directors(1) | | | | | Tim Vanderhook(4) | 45 | | Chief Executive Officer and Chairman | | Vivian Yang(2)(3)(4) | 58 | ☒ | Director |
INFORMATION REGARDING THE BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
| * Lead independent director. |
INFORMATION REGARDING THE BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
| (1) The Class II director nominees are standing for election at the Annual Meeting and, if elected, will continue in office until the 2029 Annual Meeting of Stockholders. The Class I director will continue in office until the 2028 Annual Meeting of Stockholders, and the Class III directors will continue in office until the 2027 Annual Meeting of Stockholders. |
INFORMATION REGARDING THE BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
| (2) Member of our Audit Committee. |
INFORMATION REGARDING THE BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
| (3) Member of our Compensation Committee. |
INFORMATION REGARDING THE BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
| (4) Member of our Nominating and Corporate Governance Committee. |
INFORMATION REGARDING THE BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
Set forth below is biographical information for the Class II director nominees and each person whose term of office as a director will continue after the Annual Meeting. This includes information regarding each director’s experience, qualifications, attributes or skills that led our board of directors to recommend them for service on our board of directors.
Class II Director Nominees for Election at the Annual Meeting
Class II Director Nominees for Election at the Annual Meeting Chris Vanderhook has served on our board of directors and as our Chief Operating Officer since October 2020. Mr. Vanderhook has served as the chief operating officer and on the board of directors of Viant Technology LLC since he co-founded the Viant Technology business in 1999. Mr. Vanderhook also co-founded XUMO in 2011, one of the largest ad-supported Over-The-Top streaming services, which was acquired by Comcast Corporation (Nasdaq: CMCSA) in February 2020. Mr. Vanderhook received a B.S. degree in Business Administration at the Marshall School of Business from the University of Southern California. We believe Mr. Vanderhook is qualified to serve on our board of directors because of his extensive experience in the digital advertising industry, and his experience as our Chief Operating Officer for over 20 years, which we believe contributes valuable management expertise to our board of directors’ collective knowledge. Brett Wilson has served on our board of directors since May 2025. Mr. Wilson is a co-founder and general partner at Swift Ventures (“Swift”), a venture capital firm, which was founded in 2021. Prior to founding Swift, Mr. Wilson served as VP and GM, Advertising, at Adobe Inc. (“Adobe”) from 2016 to 2019. From 2007 to 2016, Mr. Wilson served as co-founder and CEO of TubeMogul (formerly, Nasdaq: TUBE), which was a leading software company for brand advertising, specializing in digital video advertising and programmatic buying, prior to its acquisition by Adobe in 2016. Mr. Wilson currently serves on the board of advisors of the University of California, Berkeley, Haas School of Business. Mr. Wilson received a B.S. degree from California State University, Chico, and his M.B.A. from the University of California, Berkeley, Haas School of Business. We believe Mr. Wilson is qualified to serve on our board of directors because of his significant digital advertising expertise and management experience, which we believe provides valuable insight for our business.
Class III Directors Continuing in Office Until the 2027 Annual Meeting of Stockholders
Class III Directors Continuing in Office Until the 2027 Annual Meeting of Stockholders Tim Vanderhook has served on our board of directors and as our Chief Executive Officer since October 2020 and has served as Chairman since February 2021. Mr. Vanderhook has served as the chief executive officer and on the board of directors of Viant Technology LLC since he co-founded the Viant Technology business in 1999. Mr. Vanderhook has raised private equity capital, executed numerous acquisitions and co-founded XUMO, one of the largest ad-supported Over-The-Top streaming services, which was acquired by the Comcast Corporation (Nasdaq: CMCSA) in 2020. Mr. Vanderhook currently serves on the Board of Trustees of Chapman University. We believe Mr. Vanderhook is qualified to serve on our board of directors because of his digital advertising expertise and innovation, and his experience as Viant Technology LLC’s chief executive officer for over 20 years, which we believe contributes valuable management and technological expertise to our board of directors’ collective knowledge. Vivian W. Yang has served on our board of directors since December 2021 and is chair of the Nominating and Corporate Governance Committee and Compensation Committee. From August 2016 until July 2020, Ms. Yang served as the chief legal officer of The Trade Desk, Inc. (Nasdaq: TTD), a provider of a global technology platform for buyers of advertising, and from April 2014 to August 2016 she served as chief administrative officer and general counsel of RealD Inc. (formerly NYSE: RLD), a company that develops and licenses 3D and other visual technologies globally. From March 2009 to March 2014, Ms. Yang served as senior vice president & general counsel for CityGrid Media, LLC, a digital advertising network owned by IAC/InterActiveCorp, and from April 2001 to February 2007 as senior vice president, business affairs, finance and administration of the Global Media Group at Time Warner Inc. She has held senior positions with eCompanies, LLC and Sony Pictures Entertainment Inc. Ms. Yang started her legal career at Latham & Watkins LLP after receiving her J.D. from Georgetown University Law Center. She earned a B.S. in Accounting from The Pennsylvania State University and was a certified public accountant with KPMG prior to starting her legal career. We believe Ms. Yang is qualified to serve on our board of directors because of her extensive experience in the media and technology industry, which we believe contributes valuable management and technological expertise to our board of directors’ collective knowledge.
Compensation Committee
| • | reviewing annually the form and amount of compensation of directors for service on the board of directors and its committees and recommending changes in compensation to the board of directors as appropriate; |
DIRECTOR COMPENSATION
DIRECTOR COMPENSATION
Director Compensation Table
Director Compensation Table The following table sets forth information regarding compensation earned by or paid to our directors for the fiscal year ended December 31, 2025, other than Tim Vanderhook, our Chief Executive Officer and Chairman, and Chris Vanderhook, our Chief Operating Officer, who are also members of our board of directors but did not receive any additional compensation for service as a director. The compensation of Tim Vanderhook and Chris Vanderhook as named executive officers is set forth below under “Executive Compensation-Summary Compensation Table.”
Director Compensation Table
| Name | Fees Earned or Paid in Cash ($)(1) | Stock Awards ($)(2) | Total ($) | | Max Valdes | 77,500 | 170,005 | 247,505 | | Brett Wilson(3) | 38,242 | 521,177 | 559,419 | | Vivian W. Yang | 85,000 | 170,005 | 255,005 |
Director Compensation Table
| (1) The amounts reported in this column consists the annual cash retainers paid to each non-employee director set forth below under “Non-Employee Director Compensation Policy”, taking into account the amendments to the annual cash retainers payable under our Non-Employee Director Compensation Policy which were approved by our board of directors effective March 20, 2024. |
Director Compensation Table
| (2) The amount reported in this column represents the aggregate grant date fair value of restricted stock unit (“RSU”) awards granted to our non-employee directors during the fiscal year ended December 31, 2025 under the Viant Technology Inc. 2021 Long-Term Incentive Plan (our “2021 Plan”), computed in accordance with Financial Accounting Standard Board (“FASB”) Accounting Standards Codification, Topic 718 (“ASC Topic 718”). The assumptions used in calculating the grant date fair value of these equity awards reported in this column are set forth in Note 9 to our audited consolidated financial statements included in our 2025 Annual Report. This amount does not reflect the actual economic value that may be realized by the director. The number of RSUs outstanding for each non-employee director as of December 31, 2025 consisted of: Max Valdes (12,382), Brett Wilson (35,170), and Vivian Yang (12,382). |
Director Compensation Table
| (3) Mr. Wilson was elected to our board of directors on May 10, 2025, effective May 12, 2025. |
Non-Employee Director Compensation Policy
Non-Employee Director Compensation Policy We only pay our non-employee directors for their services as directors. Directors who are also officers or employees of Viant are not eligible to receive any of the compensation described below. The compensation paid to our non-employee directors during 2025 was determined using benchmark data from our peer companies provided by our Compensation Committee’s independent compensation consultant, Alpine Rewards, LLC. We maintain a Non-Employee Director Compensation Policy, which provides for compensation terms for service on our board of directors and the committees thereof by our non-employee directors. Our Non-Employee Director Compensation Policy, provided for the following compensation terms during 2025:
Non-Employee Director Compensation Policy
| • | an annual cash retainer of $50,000; |
Non-Employee Director Compensation Policy
| • | an additional annual cash retainer of $20,000, $15,000 and $10,000 for service as chair of our Audit Committee, Compensation Committee and Nominating and Corporate Governance Committee, respectively; |
Non-Employee Director Compensation Policy
| • | an additional annual cash retainer of $10,000, $7,500 and $5,000 for service as a member (other than as chair) of our Audit Committee, Compensation Committee and Nominating and Corporate Governance Committee, respectively; |
Non-Employee Director Compensation Policy
| • | an initial grant of RSUs having a grant date fair value of $340,000 on the date of each such non-employee director’s appointment to our board of directors, vesting over a three-year period, with one-third (1/3) of the grant vesting on each of the first, second and third anniversaries of the |
Non-Employee Director Compensation Policy
| date of appointment, subject to the non-employee director’s continuous service through such vesting date; |
Non-Employee Director Compensation Policy
| • | an additional initial grant of RSUs for any non-employee director who was initially appointed to our board of directors on any date other than the date of an annual meeting of Viant’s stockholders on the date of such non-employee director’s appointment, which shall have a grant date fair value of $170,000 prorated for the number of days remaining between the non-employee director’s appointment date and the date of the next annual meeting of Viant’s stockholders (or if such meeting has not yet been scheduled, the date of the first anniversary of the last annual meeting of Viant’s stockholders), and vesting in full on the date of the next annual meeting of Viant’s stockholders. subject to the non-employee director’s continuous service through such vesting date; and |
Non-Employee Director Compensation Policy
| • | an annual grant of RSUs having a grant date fair value of $170,000 on the date of Viant’s annual meeting of stockholders, vesting in full on the earlier of (i) the date of the following year’s annual meeting or (ii) the first anniversary of the date of grant, subject to the non-employee director’s continuous service through such vesting date. |
Non-Employee Director Compensation Policy
Each such equity award will accelerate and vest in full upon a change in control of the Company (as defined in our 2021 Plan). We have reimbursed and will continue to reimburse all of our non-employee directors for their reasonable out-of-pocket costs and expenses incurred in attending board meetings. PROPOSAL ONE:
ELECTION OF DIRECTORS
ELECTION OF DIRECTORS Our board of directors currently consists of five members and is divided into three classes. In accordance with our amended and restated certificate of incorporation and amended and restated bylaws, the number of directors on our board of directors will be determined from time to time by our board of directors but shall not be less than three persons nor more than eleven persons. Each class consists, as nearly equal in number as possible, of one-third of the total number of directors, and each class has a staggered three-year term. At each Annual Meeting of Stockholders, the successors to directors whose terms then expire will be elected to serve from the time of election until the third Annual Meeting following the election and until his or her successor is duly elected and qualified, or until his or her earlier death, resignation or removal. Our directors are divided into the three classes as follows:
ELECTION OF DIRECTORS
| • | the Class I director is Max Valdes, whose term will expire at the Annual Meeting of Stockholders to be held in 2028; and |
ELECTION OF DIRECTORS
| • | the Class II directors are Chris Vanderhook and Brett Wilson, whose terms will expire at the upcoming Annual Meeting; and |
ELECTION OF DIRECTORS
| • | the Class III directors are Tim Vanderhook and Vivian Yang, whose terms will expire at the Annual Meeting of Stockholders to be held in 2027. |
ELECTION OF DIRECTORS
Any additional directorships resulting from an increase in the number of directors will be distributed among the three classes so that, as nearly equal in number as possible, each class will consist of one-third of the directors. Vacancies and newly created directorships on the board of directors may be filled at any time by a majority of the remaining directors then in office or a majority of our stockholders, provided that, after the Vanderhook Parties cease to beneficially own a majority of the combined voting power of our common stock (the “Triggering Event”), board vacancies, whether resulting from an increase in the number of directors or the death, removal or resignation of a director, may be filled only by our board of directors and not by stockholders. A director elected by the board of directors (or, prior to the Triggering Event, our stockholders) to fill a vacancy in a class, including vacancies created by an increase in the number of directors, shall serve for the remainder of the full term of that class and until the director’s successor is duly elected and qualified. The division of our board of directors into three classes with staggered three-year terms may delay or prevent a change of our management or a change in control of Viant. Mr. Chris Vanderhook and Mr. Wilson are currently members of our board of directors, and, at the recommendation of our Nominating and Corporate Governance Committee, have been nominated for reelection to serve as Class II directors. Mr. Chris Vanderhook and Mr. Wilson have each agreed to stand for reelection at the Annual Meeting. If elected at the Annual Meeting, Mr. Chris Vanderhook and Mr. Wilson would serve until the Annual Meeting of Stockholders to be held in 2029 and until their successors have been duly elected and qualified, or until their earlier death, resignation or removal. Our management has no reason to believe that either Mr. Chris Vanderhook or Mr. Wilson will be unable to serve. If Mr. Chris Vanderhook or Mr. Wilson becomes unable to serve or for good cause will not serve, shares that would have been voted for Mr. Chris Vanderhook or Mr. Wilson may instead be voted for the election of a substitute nominee proposed by our board of directors, or our board of directors may choose to reduce its size. OUR BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” THE ELECTION OF THE CLASS II DIRECTOR NOMINEES NAMED ABOVE. PROPOSAL TWO:
EXECUTIVE COMPENSATION
| • | attract, incentivize, and retain employees at the executive level who contribute to our long-term success; |
EXECUTIVE COMPENSATION
| • | effectively align our executives’ interests with those of our stockholders by focusing on long-term equity incentives that correlate with the creation of long-term value for our stockholders. |
Summary Compensation Table
Summary Compensation Table The following table presents all of the compensation awarded to, earned by or paid to our named executive officers for the fiscal years ended December 31, 2025, 2024, and 2023.
Summary Compensation Table
| Name and Principal Position | Year | Base Salary ($) | Bonus ($) | Stock Awards ($)(1) | Option Awards ($)(2) | Non-Equity Incentive Plan Compensation ($)(3) | All Other Compensation ($)(4) | Total ($) | | Tim Vanderhook Chief Executive Officer and Chairman | 2025 | 700,000 | — | — | — | 776,636 | 30,000 | 1,506,636 | | | 2024 | 700,000 | — | 1,932,177 | 643,146 | 894,345 | — | 4,169,668 | | | 2023 | 700,000 | — | 800,000 | 1,220,000 | 849,690 | — | 3,569,690 | | Chris Vanderhook Chief Operating Officer and Director | 2025 | 700,000 | — | — | — | 776,636 | 30,000 | 1,506,636 | | | 2024 | 700,000 | — | 1,932,177 | 643,146 | 894,345 | — | 4,169,668 | | | 2023 | 700,000 | — | 800,000 | 1,220,000 | 849,690 | — | 3,569,690 | | Larry Madden Chief Financial Officer | 2025 | 645,840 | — | 1,977,053 | — | 286,619 | — | 2,909,512 | | | 2024 | 645,840 | — | 1,207,611 | 401,967 | 255,527 | — | 2,510,945 | | | 2023 | 645,840 | — | 500,000 | 500,000 | 242,769 | — | 1,888,609 |
Summary Compensation Table
| (1) The amount reported in this column represents the aggregate grant date fair value of RSU awards granted to our named executive officers during the fiscal year ended December 31, 2025, 2024, and 2023 under our 2021 Plan, computed in accordance with ASC Topic 718. The assumptions used in calculating the grant date fair value of the 2025 equity awards reported in this column are set forth in Note 9 to our audited consolidated financial statements included in our 2025 Annual Report. This amount does not reflect the actual economic value that may be realized by our named executive officers. |
Summary Compensation Table
| (2) The amount reported in this column represents the aggregate grant date fair value of option awards granted to our named executive officers during the fiscal year ended December 31, 2025, 2024 and 2023 under our 2021 Plan, computed in accordance with ASC Topic 718. The assumptions used in calculating the grant date fair value of the 2025 equity awards reported in this column are set forth in Note 9 to our audited consolidated financial statements included in our 2025 Annual Report. This amount does not reflect the actual economic value that may be realized by our named executive officers. |
Summary Compensation Table
| (3) The amount reported in this column reflects the amount earned by each executive under the Annual Incentive Plan for 2025, 2024, and 2023. See the narrative below under “—Annual Bonuses and Non-Equity Incentive Plan Compensation” for additional detail. |
Summary Compensation Table
| (4) Captures payment of HSR Filing Fee with the Federal Trade Commission. |
Outstanding Equity Awards as of December 31, 2025
Outstanding Equity Awards as of December 31, 2025 The following table sets forth certain information about outstanding equity awards granted to our named executive officers that remain outstanding as of December 31, 2025.
Outstanding Equity Awards as of December 31, 2025
| | Option Awards | | | | | Stock Awards | | | Name | Grant Date (1) | Number of Securities Underlying Unexercised Options Exercisable (#) | Number of Securities Underlying Unexercised Options Unexercisable (#) | Option Exercise Price ($) | Option Expiration Date | Number of Shares or Units of Stock that Have Not Vested (#) | Market Value of Shares or Units of Stock that Have Not Vested ($) (7) | | Tim Vanderhook | 3/15/2024 | 56,211 | 40,152 (2) | 9.94 | 3/15/2034 | — | — | | | 3/15/2024 | — | — | — | — | 80,994 (3) | 975,168 | | | 3/7/2023 | 178,105 | — | 4.44 | 3/7/2033 | — | — | | | 3/15/2022 | 443,262 | 29,551 (4) | 6.00 | 3/15/2032 | — | — | | | 3/15/2022 | — | — | — | — | 66,667 (5) | 802,671 | | Chris Vanderhook | 3/15/2024 | 56,211 | 40,152 (2) | 9.94 | 3/15/2034 | — | — | | | 3/15/2024 | | — | — | — | 80,994 (3) | 975,168 | | | 3/7/2023 | 178,105 | — | 4.44 | 3/7/2033 | — | — | | | 3/15/2022 | 443,262 | 29,551 (4) | 6.00 | 3/15/2032 | — | — | | | 3/15/2022 | — | — | — | — | 66,667 (5) | 802,671 | | Larry Madden | 3/18/2025 | — | — | — | — | 38,232 (6) | 460,313 | | | 3/15/2025 | — | — | — | — | 84,318 (6) | 1,015,189 | | | 3/15/2024 | 35,132 | 25,095 (2) | 9.94 | 3/15/2034 | — | — | | | 3/15/2024 | — | — | — | — | 50,621 (3) | 609,477 | | | 3/7/2023 | 156,406 | — | 4.44 | 3/7/2033 | — | — | | | 3/15/2022 | 277,038 | 18,470 (4) | 6.00 | 3/15/2032 | — | — | | | 3/15/2022 | — | — | — | — | 41,667 (5) | 501,671 |
Outstanding Equity Awards as of December 31, 2025
| (1) All equity awards listed in this table were granted pursuant to our 2021 Plan. |
Outstanding Equity Awards as of December 31, 2025
| (2) Represents nonqualified stock options vesting in ratable quarterly installments over the three-year period beginning March 10, 2024, subject to each officer’s continued service to Viant on each applicable vesting date. |
Outstanding Equity Awards as of December 31, 2025
| (3) Represents restricted stock units vesting in ratable quarterly installments over the three-year period beginning March 10, 2024, subject to each officer’s continued service to Viant on each applicable vesting date. |
Outstanding Equity Awards as of December 31, 2025
| (4) Represents nonqualified stock options for which 25% of the underlying shares vested on March 10, 2023 and 6.25% will become vested quarterly thereafter until fully vested, subject to each officer’s continued service to Viant on each applicable vesting date. |
Outstanding Equity Awards as of December 31, 2025
| (5) Represents restricted stock units, with 25% of the award vesting on each anniversary of March 10, 2022 until fully vested, subject to each officer’s continued service to Viant on each applicable vesting date. |
Outstanding Equity Awards as of December 31, 2025
| (6) Represents restricted stock units vesting in ratable quarterly installments over the three-year period beginning March 10, 2025, subject to each officer’s continued service to Viant on each applicable vesting date. |
Outstanding Equity Awards as of December 31, 2025
| (7) Market value was calculated using the closing price of our Class A common stock as reported on the Nasdaq Global Select Market on December 31, 2025, the last trading day in the 2025 fiscal year, which was $12.04. |