Vita Coco Company: Pay

Vita Coco Company paid its 5 named executives $14.7M in total in FY2025 (Dec). CEO Martin Roper was paid $4.5M of that.

Pay$100 in the stock at the end of FY21 → $475
CEO pay is from each proxy. The stock line is the value of $100 put in the stock at the start, from the price change of each fiscal year. Dividends are not in it.

Pay of each named executive

Martin RoperChief Executive Officer
FY2025 (Dec)
FY2024 (Dec)
FY2023 (Dec)
FY2022 (Dec)Not disclosed
FY2021 (Dec)Not disclosed
5 years
Michael KirbanCo-Founder and Executive Chairman
FY2025 (Dec)
FY2024 (Dec)
FY2023 (Dec)
FY2022 (Dec)Not disclosed
FY2021 (Dec)Not disclosed
5 years
Jonathan BurthChief Operating Officer
FY2025 (Dec)
FY2024 (Dec)
FY2023 (Dec)
FY2022 (Dec)Not disclosed
FY2021 (Dec)Not disclosed
5 years
Charles van EsChief Commercial Officer
FY2025 (Dec)
FY2024 (Dec)
FY2023 (Dec)
FY2022 (Dec)Not disclosed
FY2021 (Dec)Not disclosed
5 years
Corey BakerChief Financial Officer
FY2025 (Dec)
FY2024 (Dec)
FY2023 (Dec)
3 years

CEO pay against the pay peers

In FY2023 (Dec), the median CEO pay of the 4 peers with pay on file was $3.2M. The CEO of Vita Coco Company was paid $3.3M, 1% above the median.

  1. 1Simply Good Foods
  2. 2Celsius Holdings
  3. 3Vita Coco Company
  4. 4Vital Farms
  5. 5Freshpet
  6. 6Bellring BrandsNot disclosed
  7. 7Beyond Meat, Inc.Not disclosed
  8. 8MGP Ingredients, Inc.Not disclosed
  9. 9Nature’s Sunshine Products, Inc.Not disclosed
  10. 10NewAge, Inc.Not disclosed
  11. 11The Duckhorn Portfolio, Inc.Not disclosed
  12. 12The Honest Company, Inc.Not disclosed

Pay of each named executive comes from the Summary Compensation Table of each proxy statement. Realized pay adds the value of options used and stock that vested. CEO pay of each peer comes from its own Pay versus Performance table.