Vital Farms: Pay

Vital Farms paid its 5 named executives $8.9M in total in FY2025 (Dec). CEO Russell Diez-Canseco was paid $3.6M of that.

Pay$100 in the stock at the end of FY21 → $177
CEO pay is from each proxy. The stock line is the value of $100 put in the stock at the start, from the price change of each fiscal year. Dividends are not in it.

Pay of each named executive

Russell Diez-CansecoPresident, Chief Executive Officer and Executive Chairperson
FY2025 (Dec)
FY2024 (Dec)
FY2023 (Dec)Not disclosed
FY2022 (Dec)Not disclosed
4 years
Thilo WredeChief Financial Officer
FY2025 (Dec)
FY2024 (Dec)
2 years
Peter PappasChief Sales Officer and President, Eggs
FY2025 (Dec)
1 year
Joanne BalChief Legal Officer, Corporate Secretary & Head of Impact
FY2025 (Dec)
FY2024 (Dec)
2 years
Joseph HollandChief Supply Chain Officer
FY2025 (Dec)
1 year

CEO pay against the pay peers

In FY2025 (Dec), the median CEO pay of the 3 peers with pay on file was $4.5M. CEO pay of Vital Farms for that year is not on file.

  1. 1Freshpet
  2. 2Vita Coco Company
  3. 3Simply Good Foods
  4. 4Vital FarmsNot disclosed
  5. 5Beyond Meat, Inc.Not disclosed
  6. 6Celsius HoldingsNot disclosed
  7. 7Dutch BrosNot disclosed
  8. 8Limoneira CompanyNot disclosed
  9. 9MGP Ingredients, Inc.Not disclosed
  10. 10Misson Produce, Inc.Not disclosed
  11. 11Nature’s Sunshine Products, Inc.Not disclosed
  12. 12PetMed Express, Inc.Not disclosed
  13. 13SunOpta Inc.Not disclosed
  14. 14The Duckhorn Portfolio, Inc. (formerly NYSE: NAPA)Not disclosed

Pay of each named executive comes from the Summary Compensation Table of each proxy statement. Realized pay adds the value of options used and stock that vested. CEO pay of each peer comes from its own Pay versus Performance table.