Vital Farms: Peers

The FY2025 (Dec) proxy of Vital Farms names 13 peer companies for pay. Pay versus performance data of Vital Farms for that year is not on file, so it has no rank.

Pay peer group, FY2025 (Dec) proxy


Freshpet
Vita Coco Company
Simply Good Foods
Beyond Meat, Inc.	Not disclosed	Not disclosed
Celsius Holdings	Not disclosed	Not disclosed
Dutch Bros	Not disclosed	Not disclosed
Limoneira Company	Not disclosed	Not disclosed
MGP Ingredients, Inc.	Not disclosed	Not disclosed
Misson Produce, Inc.	Not disclosed	Not disclosed
Nature’s Sunshine Products, Inc.	Not disclosed	Not disclosed
PetMed Express, Inc.	Not disclosed	Not disclosed
SunOpta Inc.	Not disclosed	Not disclosed
The Duckhorn Portfolio, Inc. (formerly NYSE: NAPA)	Not disclosed	Not disclosed

13 companies

PSU comparator group

The companies that relative total shareholder return is measured against for performance stock units.


Nasdaq US Smart Food & Beverage Index (index)	Not disclosed	Not disclosed

1 company

Changes by year

No proxy on file names a change to the peer group.

The comes from the company's proxy. CEO pay and of each company come from its own Pay versus Performance table for the same fiscal year. Each company counts TSR from its own start year, so two values compare only when the start years match.